Topics
Monkey Mondays
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B2B brand messaging (and talking to your end user)
May 3rd, 2022 — We’re joined by extra special guest star Matt Gilmartin from Smoke Screen to talk about brand messaging for businesses that operate on a B2B basis.
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What is the purpose of an email signature?
April 18th, 2022 — Why we recommend using a simple text email signature.
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How to come across better on camera
April 4th, 2022 — Video is a great way to communicate your brand message, or to explain complex information to your audience.
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Why you should use more GIFs in your social media marketing
March 28th, 2022 — We also know that video content converts a bit better than static images, and WAAAY better than text-only content.
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How to connect with your target audience
March 21st, 2022 — Once you have defined your minimal viable audience, the next step is to get your marketing in front of that group of people. The best way to do this is by gathering as much data about your audience as possible. We break this down into three different datasets.
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How to build a minimum viable audience for your business
March 14th, 2022 — Creating a minimum viable audience for your product or service is one of the best ways to make your business successful.
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What's the difference between an audience and a user?
March 7th, 2022 — It's a subtle but important difference.
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Understanding your team and embracing their differences
February 28th, 2022 — Understanding your teammates, their needs, and how they communicate is so important. It not only helps build a more efficient working team, it’s also beneficial for our mental health to be appreciated for the things that make us different.
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What are brand attributes?
February 21st, 2022 — Brand attributes are a quick way to define your brand's identity with just a few words.
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The power of choosing your ideal work (Matt's golden triangle)
February 14th, 2022 — We believe that the work we do should bring value to our team, not only in terms of financial benefits, but other good stuff too. That’s why we evaluate all the new work that comes through our doors in terms of three key criteria.
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Growth goals and getting your team on the same page
February 7th, 2022 — In today’s vlog, Chris shows Matt a cool exercise we’ll be bringing in to our branding workshops to help you and your team understand your individual expectations of your organisation’s growth.
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Take part in Plastic Free July with us!
July 7th, 2021 — Start this month right by taking part in the Plastic Free July challenge! If we all make small changes together then it will make a big difference.