Challenge the status quo. Stand out. Make a statement. Branding will help you communicate better, engage with your target audience, and create a coherent, consistent identity that people will remember.
Branding is all about reaching into your audience's hearts and minds and planting an image of yourself, or your organisation, that evokes a specific feeling. How do you want your audience to feel?
A brand is more than just your logo, it's your reputation, your values and your identity. The most successful brands are the ones that are consistent, focused, and different. Are you ready to stand out?
Branding is not simply logo design. And it’s way more than just creating a stunning visual identity. It’s a long-term strategy that will grow a reputation in the hearts and minds of your audience.
A branding strategy will help you reframe your organisation both internally and externally. It will transform your company into a professional, coherent and trusted brand that will earn loyal customers who will come back to you again and again.
We believe that the key to great branding is to start with your "why" message, based on Simon Sinek's Golden Circle codification. This is the idea that "people don't buy what you do, they buy why you do it." Many organisations exist without ever really identifying their "why" message. But the truly powerful brands, like Apple and Nike, all have a strong "why" at the heart of their brand.
Your "why" message is the reason you exist, the thing that motivates everything you do. Your cause. The answer isn't "to make money". As Simon Sinek says, “Money is like fuel. Cars need fuel, but the purpose of the car is not to buy more fuel. Business is the same. The purpose of business is not to make money, it's to advance a greater purpose or cause.”
Identifying, vocalising and developing your "why" message is at the heart of our brand strategy. More about our branding philosophy.
Our brand strategy comprises a series of workshops in which we delve deep to get to the nitty gritty of your brand aspirations. To get the best out of your workshops, we recommend doing them in person, but we can do them online if needed.
Ideally, we want a broad sampling of people from your organisation to attend the workshops, so that we can understand the meaning of your brand from all perspectives. It's also vital that the key decision maker attends the whole workshop series.
In the workshops, we work closely with you and your team to understand your products or services, and determine the best direction for your new brand, focusing on your "why" message, and making a meaningful connection with your audience through visuals, communication and key touchpoints.
Following the workshops, we enter a design phase in which we develop your brand through a series of stages. You will be involved in each stage and given the opportunity to review and provide feedback regularly.
Our maxi brand strategy comprises five day-long workshops, but depending on your budget and timescales, we can tailor a workshop programme to suit you. Lunch and refreshments are provided.
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.
She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”
Some selected projects. Browse our portfolio for more.
An exciting project to create a brand for this new restaurant and bar in Notting Hill, capturing the essence of a destination venue, which combines retro themes with the chic and metropolitan vibes of this iconic area in London. With sleek typography and a muted palette, we created a canvas upon which eclectic layers of cultural aesthetics can be built.
Select were already a customer with us when they asked us to help grow their brand so that it was more fitting to the business they wanted to become. Building on the foundations already in place, we developed their brand into a fun, quirky and memorable identity that helps them stand out from competitors in their field.
You need a comprehensive brand strategy to completely transform your organisation.
A full branding project is an epic journey, during which we will help you to develop your entire brand. Through a series of five creative workshops, we will dig deep into your organisation’s philosophy, structure and goals. We’ll learn about your audiences and their journey with you. And we’ll develop ideas and strategies that will help you with your communication, marketing and product.
In the creative phase, we will design three stylescapes based on a design brief produced following the workshops. Together, we’ll decide which stylescape best represents your business.
Using this as a springboard, we’ll develop detailed and comprehensive brand guidelines. This document will give you, your employees and external contractors all the information needed to ensure every piece of communication and marketing produced by or for your organisation is on brand.
Finally, we will provide you with a brand pack that will include any new logos, devices and vital assets you need to roll out your brand across all your touchpoints.
You have a limited budget, and you just need help getting started with your brand image.
Our mini brand project will help you begin your branding journey. We’ll open with a workshop or creative day that will help us understand your organisation and audience.
We'll talk about brand basics, like the key attributes that represent your brand, and your 'why' message.
Then we’ll create a brand stylesheet, which provides some rules on how to use colour, typography, images and logos.
We’ll mock up a single asset - for example, your website homepage - to demonstrate how to deploy your brand across your touchpoints. And we’ll provide you with a logo pack.
You already have an established brand, but it’s time to change things up.
We will discuss the important elements of your old brand that you need to protect, and the areas where we can do something different. Rebranding is a great way to reinvent your business, connect with a new audience, or take a different direction.
A rebranding project works just like a maxi branding project, but instead of designing a brand from scratch we will develop your existing brand. You also have the option of a mini rebrand project if you have a tighter budget.
Workshop 1 - Brand identity
Workshop 2 - Audience and communication
Workshop 3 - Customer journey - mapping
Workshop 4 - Customer journey - analysis
Workshop 5 - Goal setting and strategy
Presentation and critique
Handover and sign-off
Branding is the process of creating an identity for an organisation that is instantly recognisable and memorable. It combines visual elements, such as logo, colours and typography, with product, messaging and values to create a coherent and consistent whole. More about branding.
A logo is just one tiny part of your brand. It’s a device, a mark, that symbolises your brand. Good logo design is important, but our branding projects cover way more than this. Branding is about communication, both visually and verbally. It’s about creating an idea in the mind of your audience that makes them think of you, makes them return to you, makes them trust you, and makes them loyal to you. Even the best logo in the world can’t achieve all that, but a great brand can.
Yes, of course. As part of your branding project, a new logo is one of the things we will develop in our creative phase. But a logo has no meaning on its own. The best way to build a strong brand is to study all the touchpoints along your customer’s journey, make them amazing, and make them consistent.
This depends on your budget. Fill in the form above and we’ll arrange a chat to figure out the best option for you. Our brand strategies are modular and flexible, so we can design a bespoke programme to suit your needs.
We believe that branding is one of the most important things your organisation will ever invest in, so we encourage you to think carefully about your marketing budgets and how best to allocate them to get the best value.
A stylescape is a communication tool that helps us have a conversation about your brand identity and determine the right creative direction for your brand.
It’s an advanced moodboard that tells the story of your brand, incorporating curated elements, typography styles and colour palettes that capture a feeling, message or visual style.
As part of our maxi brand project, we will present three stylescapes based on a design brief. One of these will be chosen as the direction in which we will develop your brand.
Brand guidelines are a set of rules and standards that will help you to create consistent, coherent touchpoints and assets across your organisation. They provide rules on things like typography, image style, colours, logo usage, graphic devices, layouts for print and digital, and tone of voice.
The aim is to create a document that can be handed to anyone in your organisation - or any third party - with all the information they need to create on-brand assets for your organisation.
Brand guidelines are living, breathing documents that naturally evolve over time as your brand develops.
In order to implement your new brand, we recommend appointing an internal brand guru who is responsible for ensuring all assets produced by or for your organisation are on brand (based on the brand guidelines).
You may need support when it comes to creating on-brand assets. For example, you may need an expert in graphic design, photography, web design or online marketing to make your assets look amazing and get them in front of your audience. If you don’t have capacity in-house for this, we recommend hiring someone to help. This could be an agency like us, or a freelancer.
Our retainers are a great and cost-effective way to get ongoing support with all these things and more.
We may need to purchase third party assets on your behalf, such as stock photography and fonts. We will let you know in advance if this is the case. The price of such assets is usually very low.
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