NACCC (the National Association of Child Contact Centres) is a charity that works hard to provide a national network of contact centres for families going through divorce and separation. They asked us to create some animated characters to help children understand the process. The characters are designed to be entertaining, informative and comforting.

We created this simple but effective motion graphic animation to introduce Gravita's new product, Straple. The goal was to demonstrate the top level benefits of the product using an inspiring soundbed and eyecatching animation. The animation was used to launch Straple to the global market.

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