We were contacted in the summer of 2015 by Attimo Winery, an already successful company based in Virginia. They were looking for a completely fresh start - just our kind of job.
For the rebrand, we carried out some in-depth research to come up with a selection of ideas for a brand name, voice and logo. Looking at what was already out there in the world of wine, pretty much anything goes in terms of a brand name. Geographical and natural references seemed popular, if a little cliched.
We came to the conclusion that the main brand driver had more to do with the overall message and voice than the name itself - a company philosophy approach, something Tess and Rik could embrace, believe in, and run with.
So, with a firm focus on simplicity, clarity and elegance we began crafting the 'Whitebarrel' brand - a nod to the industry and a timeless name we felt had huge potential. They loved it. We loved it.