The story of how we used branding to transform this vets practice.

The client

A veterinary practice in need of a makeover.

West Blacktown Veterinary Clinic are based in Sydney, Australia. They reached out to us asking for help designing a new logo. We delved a little deeper.

The brief

To take a tired brand and give it a new lease of life.

Although West Blacktown originally asked us to design a new logo, we quickly realised that what they needed was a full rebrand. When we took a look at some of their other touchpoints, we realised we could help their business in ways they hadn’t considered.

What we created

A dramatic before and after transformation.

The original brand was full of confusion, with mismatched fonts, cluttered presentation and an old-fashioned logo. We unified the typography, introduced loads of lovely white space, developed a clean new logo and collated some inspiring imagery.

Before: Their assets lacked clear visual hierarchy, with typography and images competing in a cluttered space.

After: We looked at typography, imagery and negative space to make information easier to absorb and less overwhelming.

Before: The dingy interior was depressing, uninspiring and lacking professionalism.

After: The interior has been radically renovated using a new colour palette to create a space that’s clean, fresh and calming.

Before: There was no consistency across their touchpoints, with different layouts, fonts and colours used on different assets.

After: Less is more when it comes to signage. Don’t try to pack too much into one space - let your brand do the talking for you.

Before: Yet more fonts and another old logo featured on this faded roadside banner.

After: The new roadside banner is crisp and clear, with a simple call to action and a really professional finish.

The result

A new brand that’s the dog’s bollocks.

Rebranding can make a massive difference to how your customers feel about bringing their pets in to see you. By introducing the new brand elements across their practice, West Blacktown were able to completely transform their veterinary business. They went from looking like a tired, run-down practice to growing into a modern, stylish and clean clinic that’s just hired three new vets.

Do you need marketing for your veterinary practice?

We're pet people

We think that partnerships work best when both parties have shared values and interests. We love to work with people who are passionate about the things we’re passionate about, because we believe that kind of synergy allows us to build relationships that really work.

As you can see from our photos, we love our pets. We understand how important it is to find a veterinary practice that’s professional, honest and trustworthy. We only want the best for our furry friends - just like your customers do.

Using our knowledge of marketing and branding, we can help you connect better with your audience, generate loyalty and improve engagement - because we are your audience.

You’re looking for a new marketing or branding partner. We’re ready to tell your story.

Let's go


Are you looking for a partner to help you market your veterinary practice?

Using print, digital and online marketing you can expand your audience, grow brand loyalty and engage more customers. Do you want to reach more people through social media? Maybe you need some advice about paid advertising? Or are you looking for someone to help you create optimised content?

Whatever direction you want to go in, we can work with you to develop a marketing strategy for your vet practice that will bring you great results.


Do you need a rebrand to give your vets clinic a facelift?

If you feel like there’s something wrong with how you present yourself and communicate your veterinary business, it’s probably time to rebrand or develop your existing brand.

Your brand is everything you produce, everything you say, and everything you do. It’s how your vets go about their work, it’s how your reception staff answer the phone, it’s your interior decor, your signage, your literature and so much more.

If you’re not sure what you need, why not sign up for a brand workshop with us? We can talk you through our brand philosophy and give you an insight into how you can unlock your business’ potential.

We can help you to build a brand pack that you can use across all your touchpoints to give your customers (and their pets!) a remarkable experience.

Let's talk

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