RESEARCH: Our most important task was finding a simple, yet engaging way to communicate a complex service. We needed something that follows or compliments the brand guidelines and speaks to the key audience.
SOUNDTRACK: With this video, we knew we wanted to let the music dictate the pace of the piece so the team gathered to listen to soundtracks together. We let the tracks inspire us and we came out of it with 3 different tracks and 3 different directions for the story.
SCRIPT: We wrote 3 scripts to fit the soundtracks, each with a different narrative style. One abstract piece, one inspired by atomic design, and one focusing on brand positioning. We timed the words to the music and presented the videos for review.
STORYBOARD: Once we chose a direction for the video, it was time to figure out the visuals. We gathered together, mapped out the entire story to the script, with pen and paper and laid it out. This gives everyone a strong idea of how the story will play out visually.
6 SECOND SAMPLE: During the storyboarding process, we also picked a 6 second section to animate in full. This gives everyone a preview of how the entire animation will look like. Colours, movement, style, music and VO are all reviewed at this stage and tweaked if need be.
STORYBOARD VS FINAL: You can see how much of the storyboard is reflected in the final animation. We go through many alterations during the storyboard phase as it’s a lot easier and more cost-effective to change things early on than it is to do so during the animation process.
FIRST CUT AND FINAL CUT: Once we had the script, style, storyboard and VO signed off, we started working on the first cut, which is the first edit of the entire video. We then reviewed its timing, flow and message once more, before finally creating and delivering the final cut.
She / her. Iulia is Rusty Monkey’s animation, illustration and 3D expert. Responsible for making everything beautiful, she also dabbles in graphic design and UX design. Among her credits is an animated music video for local parody heavy metal band Evil Scarecrow. A talented artist, she showcases her work on her Instagram channel. She usually spends most of her time in some random corner of the house with a drawing tablet and a pen, scribbling away. Cat obsessed. Professional house plant killer. Autumn lover. Maker of things.
Style, direction and soundtrack
Script, storyboard and asset creation
6 second sample
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