Spurgeons Children’s Charity (Spurgeons) is one of the UK’s leading children’s charities, supporting vulnerable and disadvantaged children and their families for 150 years. Their mission is to improve the lives of families and children who are struggling to cope and to give every child the opportunity of a hope-filled life.
Creating educational content that both children and parents can absorb in an engaging and easy-to-digest way about a very sensitive topic - imprisonment.
We opted for creating a series of animations with lovable and relatable characters to guide the audience through the process, to help create a space in which children felt safe to ask questions about their families, and understand what is going on in their lives a bit better.
Our creative guild, led by our animator, Iulia; and copy writer, Mel.
Working with Spurgeons was so incredibly rewarding, we love working with charities because it helps us to feel like we're doing something good in the world. Their mission and values are very closely aligned with our own, and the project was such fun for our designers and animators. We got to get our pencils and paper out!
The animated stories ended up being reassuring and informative, putting the emphasis on the wellbeing of children.
Get in touch to find out how animation can help you explain your product or service to your audience.
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