RESEARCH & STYLESCAPE
It was vital that we researched a design style that would appeal to and be understood by an audience with a reading age of 9-10 years - this is because this is the average reading age of people in the UK, and many patients do not have English as their first language.
In response to researching into what audience needed, we created a stylescape that felt friendly, factual and confident, whilst being simple with easy-to-follow content.
Our clients were happy with the direction of the stylescape and only required a few tweaks here and there. These tweaks included a slight change to the logo device to make it look like a progress button that will appear in the app, and more emphasis on the blue and yellow in the colour palette.
We then created a set of brand guidelines which ensure that the brand is consistently applied. These can be used internally and with agencies like us to ensure all EMPOWER assets look and feel right.
We exported the logo and various design assets into usable formats which could be utilised in the next stage of this project, within the app and course videos to ensure a coherent look.
The brand pack of design assets can also be transferred to other brand elements, such as print, which will support the overall course and any future brand materials they may need.
She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”
He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
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