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Select Living Group

Web Design - Select Living Group

Select's new website was built on the Shopify platform using a modified theme. The website serves both retail and trade customers, and allows business users to log in to access customer-specific pricing. It was important to create a website that will scale along with Select's growing catalogue and customer base, and that's easy to manage in the CMS. Shopify offered both of these advantages.

Integrating new B2B functionality was the biggest part of the project. For trade customers, signing up for an online account is easy, and clearly signposted on the site. We followed the launch with walkthrough videos and mailers that would guide old trade users to the site to sign up and take advantage of the new functionality.

Once signed in to their account, trade users are able to access their trade discount across the entire catalogue, and have their discount applied at the checkout. Previously, they were only able to place orders by phone or email. Using a third party app, we made it easy for the Select team to manage trade accounts and trade prices in the CMS.

A priority for us was to ensure the new website did an even better job of showcasing Select's product catalogue to both retail and trade customers. Featuring tons of product photography taken by us in our studio, as well as in-situ photography supplied by installers, the website acts as a beautiful gallery of products as well as being a functional ecommerce store.

Paul

He / him. Paul is a tech lover. One of Rusty Monkey’s developers, he spends a lot of time playing with gadgets, and loves trying to fix broken tech. He’s an eco nut. Loves nature. Amateur triathlete, and an even more amateur musician. Plays too many computer games. He dreams of living in a futuristic utopia where we all get on and have a lovely time. Be excellent to each other.

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Moly

He / him. Moly has been a project manager for 20 years. He used to work in IT and business analysis, but more recently he's been enjoying digital marketing and agile transformation. The way to Moly's heart is through a Kanban board.

Moly is a music fan, classic car nerd and he loves to travel. He used to be in the Scouts and enjoys being in the mountains. His hobby is running a small electronic music festival at his old University in Bradford. If you've ever wanted to plan a road trip or go to a festival, Moly has probably got a Trello board kit list ready to go!

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Tom

He / him. Tom is a pioneer of technical solutions and unrivalled "edge case thinker". If you have a problem, chances are he saw it coming, and can write some code to fix it. As Technical Director, he oversees all the nerdy work we do, as well as getting beard-deep in the coding of advanced web and app development projects. Powered by the Raspberry Pi in his pocket and genetically descended from a cat, Tom is a 3D printing, statistic loving, real ale drinking, blimp drawing legend.

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Mel

She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”

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PROJECT

A project can help you reach your goals quickly and cost-efficiently. We run our projects using WAgile project management.

THE CLIENT

Select Living Group is a landscaping supplies business in Nottingham. They sell low-maintenance garden products to both retail and trade customers. The brand exists to make life easier, whether you're a homeowner looking for long-lasting composite decking, or a landscaper looking for fabulous products to fulfill their customers' needs.

THE GOAL

We took on Select's website a few years ago, moving it from an entirely bespoke in-house build to the Shopify platform. This website initially only served retail customers. For a phase 2, Select wanted to make their website valuable to their B2B customers, too. The goal was to build a member's area that would give trade customers access to their discounted prices, and be able to check out with those discounts applied. Secondary goals included improving the visual content and upscaling to allow for new product lines.

THE SOLUTION

As Select was already using the Shopify platform and their team was familiar with the CMS, we continued with Shopify. We chose a new theme that would enable us to make a series of improvements across the site, including the new B2B functionality. We also integrated a third-party app to make it easy for trade accounts to be managed in the CMS.