During the planning stage we ask why we're taking these images, what their purpose is - whilst thinking about target audience, message, and where the images will appear. For Select we needed product driven photography that helps customers make a choice which type and colour of product they think would work best in their garden.
PRE-PRODUCTION & STUDIO HIRE
In pre-production we think about where we will shoot, the day of the shoot and what equipment and people we need to make the shoot possible. We decided to use our very own photo studio at Rusty Monkey HQ, using a white backdrop to capture the shot we needed. We co-ordinated with Select on when their products could be delivered so we could schedule the principle photography in.
The main event! We set up the right lighting conditions and camera settings, make sure it's just right for the first product, and use these for the varying other products, for consistent results.
Although we've shot all images in a consistent way, we create a cut out template to double check that each one is the same shape - this helps highlight if there are any tweaks required to make sure each board is displayed at a similar angle. Here we will also use the RAW files to do any colour checks.
At this stage we optimised the images for distribution - for Select we made sure the sizes were suitable for their website - 72 dpi and RGB. However we know that these may also be used in print catalogues and social media, so we kept the RAW high resolution versions in case we need to adapt them for other uses later on.
She / her. Emma is part of the online marketing guild but also has her finger in the PR pie. She is happiest when she has a camera in her hand. Builder of cat hotels. Lover of all animals. Has headlined every festival with her imaginary prog-rock band! Talks too much. Fidgets a lot! And occasionally tries to get fit by listening to the Rocky 4 soundtrack.
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
She / her. Iulia is Rusty Monkey’s animation, illustration and 3D expert. Responsible for making everything beautiful, she also dabbles in graphic design and UX design. Among her credits is an animated music video for local parody heavy metal band Evil Scarecrow. A talented artist, she showcases her work on her Instagram channel. She usually spends most of her time in some random corner of the house with a drawing tablet and a pen, scribbling away. Cat obsessed. Professional house plant killer. Autumn lover. Maker of things.
Studio and equipment hire
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