Select Living Group sells low-maintenance garden upgrades designed to give people more time to enjoy their garden without all the hard work. Their products include eco-friendly composite decking, artificial grass, artificial plants and artificial plant walls.
Select needed some installation manuals to help their customers understand how to build their products. They wanted to create a valuable resource for their users to make the installation process easy and enjoyable. It was important for them to make something different from the standard documentation supplied by the industry.
For us, simplicity was key. Using good design language with plenty of negative space on a page, we designed some pages with the aim to make the layout as calm and uncluttered as possible.
Understanding that users can only absorb a limited amout of new information at a time, we broke the content down into bite-size stages.
We translated the technical information provided by the client into accessible instructions that everyone can understand.
Developing a unique illustration style, we created technical drawings that show the important details in a clear, consistent and visually appealing way.
Our creative guild, led by our layout expert Mel.
The guys over at Rusty Monkey are fantastic. They have truly transformed the way we market, as well as operate as a business.
The journey started with ourselves trying to find a professional marketing agency to produce installation manuals for our products. I had conversations with 3 or 4 marketing agencies in the area. Before price had even come into it, our decision had been made. Matt listened and, more importantly, understood the purpose of what we were trying to do.
Slowly but surely, we have started increasing our retainer with these guys and we haven’t looked back. I’ve learned a lot since getting to know everyone there. The business relationship they offer is far more personal than anything I’ve experienced before.
Looking forward to the future!
-- Joe, Select Living Group
The result is a range of easy-to-follow manuals that have helped their customers install their products with ease. They were so happy with the results, Select went on to ask us to help with their brand, website and marketing strategy.
No more stock, no more bad layouts. We can help you create beautiful visuals that will make you look professional and slick.
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