In branding workshops we discussed Joe and Josh’s vision for the company they have inherited from their parents. We talked about audience, product, customer journey and the all important ‘why’ message. This gave our designers a starting point for the brand development.
We designed three stylescapes to establish the right direction for the new brand. During the review, Joe and Josh chose the one they felt worked best for them, but wanted to incorporate some elements of the other two.
We produced a final stylescape based on the feedback we received from Joe and Josh. This stylescape paved the way for the brand development to come, establishing elements such as logo design, colour palette and typography rules.
Developing a unique tone of voice was a key step in creating a brand that stands out from the competitors. We wrote product copy that sounds like a dating profile and slogans that capture the low maintenance nature of the brand and products.
We created the brand document based on the stylescape. This is a comprehensive document that provides detailed guidelines on numerous aspects of the brand, from logo usage, to tone of voice, to layout rules.
Because we have a retainer agreement in place with Select, we have had scope to implement the new branding across a wide range of touchpoints. We’ve also continued to update the brand guidelines as the brand has evolved over the last few years.
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”
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