NACCC (the National Association of Child Contact Centres) is a charity that works hard to provide a national network of contact centres for families going through divorce and separation. These safe spaces allow children to continue having a happy and healthy relationship with their family during these challenging times.
NACCC always put the welfare and happiness of the children they help at the forefront of their work, but they felt that their brand wasn’t communicating well with their key audience, children. They wanted to find a creative way to appeal to this young audience, whilst addressing a topic that is very personal and sensitive to them. As a result, they wanted to create a series of digital storybooks that would help children of all ages to understand the role of the contact centres in their life.
We wanted to create a series of storybooks with lovable and relatable animal characters to guide the reader through the process, to help create a space in which children felt safe to ask questions about their families, and understand what is going on in their lives a bit better.
Our creative guild, led by our illustrator, Iulia; and word champion, Mel.
"Rusty Monkey have helped us with a number of projects, Including Website Design and build, Digital resources and stories for children and various rebranding activities. The staff at Rusty Monkey really helped us to understand our story and how this feeds into our identity, but most importantly how to communicate this through the website and branding.
As a small charity it is important to us to be able to work with an organisation that understands our work and the unique challenges we face. Needless to say Rusty Monkey have done an excellent job every time we have worked with them. We now have a spectacular website and an innovative approach to our branding."
-- Phil Coleman, NACCC
The storybooks ended up being reassuring and informative, putting the emphasis on the wellbeing of children. The illustrated characters have also helped make the overall brand stronger - we utilised them in other brand assets, to create a welcoming brand that reinforces that the children are at the heart of everything NACCC does.
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