A company's biggest marketing tool is often their website and Luxfer required one that reflected their market leading position. All the standard management systems were discussed, but none of them ticked every box. Their previous content management system did little to facilitate updating
and the complex interface was gradually falling apart. We recommended a
complete re-design and re-build using our own CMS (Bunch) to create a bespoke multi-lingual and multi-national website for them. We coded tailored add-ons to simplify language and region switching, a spreadsheet
uploader and also tweaked our e-commerce section to serve as the product
catalogue manager with sophisticated sub-branded sector functionality.
Over the years we have often been invited to collaborate on the creation of new product ranges, specifically at the naming and branding stages. This can take the form of either supplying original concepts or working on refining existing ideas using scoring sheets before any design work even begins. We are proud to have been part of two major launches - G-Stor has successfully carved its own legacy into global alternative fuel markets and, more recently, Luxfer ECLIPSETM looks set to do the same within the SCBA sector in the States and across Europe.
Luxfer employ a balanced approach to their marketing, combining digital and traditional methods. Graphic design is therefore a key resource we provide for them, everything from yearbooks to flyers, banners to panels, print ads to complex crossfolds with diecut and UV work.
We continue to provide photography and videography services as well, both of which effectively reinforce the Luxfer brand whether it be running on a show or reception screen, or gracing the front cover of a national magazine. Having a mini-studio in-house helps with the cylinder stills, and we've also shot video on site with our professional mobile set-up.
A monthly retainer agreement has secured the time to work on each project and at a much
cheaper rate than standard studio time. Plus it allows us to jump on
urgent projects when required and ultimately helps us manage our own resources.
Luxfer make outstanding cylinders. And Rusty Monkey make these cylinders really stand out.