Home
/
Our work
/
Little Leap

Branding - Little Leap

DISCOVERY CALL

Little Leap came to us to help get their eco-friendly footwear for kids business off the ground. During the discovery call we learnt that Alastair’s budget was limited and he needed a quick turnaround, so that he could put together proposals for potential investors. As a result, we suggested that a mini branding project would be most suitable for his needs.

He needed a brand that would stand out in the children’s shoe market, and position itself as an eco-friendly product. Learning all this new information, we were able to go ahead and start research before the one-day creative workshop.

WORKSHOP

Alastair came to Rusty Monkey HQ to meet our creative team and work alongside us for the day. We were able to get to the root of their vision and get immediate sign-off on ideas so we could create as many assets as possible in the time we had.

We were also able to tailor the day to Alastair's requirements. He outlined that he wanted to solidify his brand positioning statement and create a new brand identity to impress investors, and if possible, see a mock-up of a home page.

We created logo, colour and typography ideas, presenting options as we worked so we knew what direction to refine. Afterwards, we dropped different directions into a home page mock-up. Mock-ups are a great way to see how a brand can come together.

Whilst this was happening, our photography expert, Chris, was able to hop into our on-site photo studio and get some dynamic snaps of the prototypes, which could be used both on the website mock-up and for Alastair to share with investors.

BRAND STYLESHEET

Following the creative day, our team refined and developed a mini brand stylesheet. The sheet concluded the final brand direction, and featured all the essential design elements that will help set the business up for success, with a visual language that can easily be expanded down the line.

BRAND PACK

We packaged everything up, including logo files and the photography we took on the day, so that Alistair could get started right away.

Chris

He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.

See their work

Mel

She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”

See their work

Iulia

She / her. Iulia is Rusty Monkey’s animation, illustration and 3D expert. Responsible for making everything beautiful, she also dabbles in graphic design and UX design. Among her credits is an animated music video for local parody heavy metal band Evil Scarecrow. A talented artist, she showcases her work on her Instagram channel. She usually spends most of her time in some random corner of the house with a drawing tablet and a pen, scribbling away. Cat obsessed. Professional house plant killer. Autumn lover. Maker of things.

See their work

Matt

He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.

See their work

Zoe

She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.

See their work

PROJECT

Project: A project can help you reach your goals quickly and cost-efficiently. We run our projects using WAgile project management.

THE CLIENT

Little Leap design and produce recyclable kids shoes, which will help reduce the amount that goes to landfill. Children's feet grow super fast and they regularly need new shoes. As a result, there are >15 million outgrown children's shoes in the UK every year, and 95% of footwear ends up in landfill.

THE GOAL

Little Leap are just starting out and finding their feet (pun intended!). After changing their company name to be more customer friendly, they also needed a new brand identity that appealed to both children and their busy, eco-conscious parents. Alongside this, they needed a way to communicate their innovative product to investors to help gain the funding they needed to take the business forward.

THE SOLUTION

We decided that a Mini Branding Project would work best for Little leap, as it would be a quick turnaround and we can tailor the one day creative workshop to help create the specific tools that Alastair needs to present to his investors and get his brand off the ground.

We established a brand positioning statement which helped inform our design decisions. ‘For busy, eco-conscious parents, Little Leap reduces environmental impact and improves wellbeing by creating aspirational, user-focused, eco-conscious products for children within the broader movement of eliminating waste’.

THE TEAM

Our creative guild, led by our branding gurus Matt and Chris.

THEY SAID

"Great to meet you all and thanks for an interesting day at RMHQ! I enjoyed the workshop too and really appreciated the bespoke approach. Will definitely be back in touch soon to explore the potential for future collaboration."

-- Alistair, Little Leap

THE OUTCOME

Our tagline, ‘Little Shoes. Big Impact’, sums up the outcome of this brand so well; a small kids' clothing business that makes a big difference to the environment.

The identity we created reflects this with an upbeat, playful colour palette that matches the products with complementary hues. And a minimal logo which adds a subtle sense of movement. A brand that encourages children to get out there and explore, whilst leaping towards a world that is more environmentally conscious.