Graphic design - Jura Sports
RESEARCH
Using Thierry’s new set of brand guidelines we wanted to produce a mini brochure which would show the brand at work, but we also needed to ask Thierry the purpose of the brochure, and research into what other personal trainers were doing. In addition, we gathered the information needed to be included to figure out how many pages the brochure would go over.
PAGE EXAMPLE
We began with creating a page example of how the content would look laid out, as well as a rough guide of what information will appear on each page, for Thierry to review and give us feedback.
FULL BROCHURE CREATION
Once feedback had been actioned we went ahead and created the other pages based on the signed off designed page.
PRINT READY
We readied the artwork for print, but also created a version for email. Everything was packaged up so we could easily make any future text or image edits. We also created a mini 8 pager version of the brochure to be posted out.
Matt
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
Zoe
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
THE CLIENT
Jura Sports makes you epic. Thierry offers training camps and programs designed to help you achieve your goals. Whether you are looking to run your first marathon or improve your well-being on a daily basis, Jura offers the guidance you need to make you feel epic.
THE GOAL
Jura requires a range of graphic design assets to support their marketing throughout the year. One example is this printed brochure we created, which they can distribute to attract more clients or business collaborations, and create more brand awareness.
THE SOLUTION
We created a small leaflet brochure that can be posted through the door or left at a store, that is attention grabbing, not too long but showcases Jura’s services in a concise and exciting way.
THE TEAM
Our design guild, led by our graphic design expert Zoe.
THEY SAID
You helped me so much - I am so grateful - and with your help, you helped hundreds (soon thousands!) of kids be more active and learn essential cycling skills that will make them safer going to school or riding with friends. Thank you!
THE OUTCOME
Our partnership with Thierry continues, and we regularly work together on a range of graphic design assets, including print literature and promotional clothing.
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