Using Thierry’s new set of brand guidelines we wanted to produce a mini brochure which would show the brand at work, but we also needed to ask Thierry the purpose of the brochure, and research into what other personal trainers were doing. In addition, we gathered the information needed to be included to figure out how many pages the brochure would go over.
We began with creating a page example of how the content would look laid out, as well as a rough guide of what information will appear on each page, for Thierry to review and give us feedback.
FULL BROCHURE CREATION
Once feedback had been actioned we went ahead and created the other pages based on the signed off designed page.
We readied the artwork for print, but also created a version for email. Everything was packaged up so we could easily make any future text or image edits. We also created a mini 8 pager version of the brochure to be posted out.
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
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