Photography - Innoval

DEVELOPMENT

During the planning stage we consider why we're taking these images, what their purpose is - thinking about target audience, message, and where the images will appear. For Innoval we needed headshots to introduce the team to potential customers on their website and in online marketing.

PRE-PRODUCTION & STUDIO HIRE

We took our own equipment to Innoval HQ to get the majority of staff headshots, as this was easier for the client and also allowed us to snap some in-situ shots around the office in-between takes. However, the challenge was that not everyone works on-site at Innoval, so we arranged a second shoot day for those that missed us to get their photo taken at our studio.

PRINCIPLE PHOTOGRAPHY

At this stage the magic happens, we set up the right lighting conditions and camera settings, we direct and photograph each person individually, and afterwards review the images with them so they can select their favourites and discard any they’re not a fan of.

POST-PRODUCTION

As we shot at two different locations we needed to make sure the lighting looks consistent across the images. We also wanted to cut out each person so that we have the option to add a different background which would complement Innoval's new branding. We also wanted a variety of poses to choose from, so that they could be composed into new images to be used as online banners and on their website.

DISTRIBUTION

We will know ahead of time how you will distribute your images, but we will always shoot the highest resolution image anyway. At this stage we will optimise the images, for Innoval we made sure the sizes were suitable for their website, 72dpi and RGB. However we know that these may also be used in print catalogues and social media, so we keep the optimised version in case we need to adapt them for other uses later on.

Chris

He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.

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Emma

She / her. Emma is part of the online marketing guild but also has her finger in the PR pie. She is happiest when she has a camera in her hand. Builder of cat hotels. Lover of all animals. Has headlined every festival with her imaginary prog-rock band! Talks too much. Fidgets a lot! And occasionally tries to get fit by listening to the Rocky 4 soundtrack.

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Zoe

She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.

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Matt

He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.

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PROJECT

A project can help you reach your goals quickly and cost-efficiently. We run our projects using WAgile project management.

PROJECT TIMELINE

Step 1

Development

Step 2

Pre-production

Step 3

Studio and equipment hire

Step 4

Principle photography

Step 5

Post-production

Step 6

Distribution

THE CLIENT

Innoval is a collective of expert consultants that provides holistic, invaluable advice - working with partners to develop products and production methods that put sustainability, usability and efficiency first.

THE GOAL

We had already developed a new brand for Innoval which aligned better with the innovative services they provide, but to complete the brand pack we needed more people centred images for their website. Since Innoval are selling their personal expertise, we wanted to capture their personalities.

THE SOLUTION

We wanted images that we could amend in post production to create a range of effects, so we shot against a white background to make the subjects easy to cut out. This gave Innoval a library of images that are readily available to use online. The photos fit their new brand and represent their team in a fun and genuine way.

THE TEAM

Our photography guild, led by our expert people person, Matt.

THEY SAID

We engaged the team at Rusty Monkey to rebrand our company (Innoval Technology). They did a fantastic job; we've had positive feedback from many of our clients.

The process was fun and engaging throughout, with the Rusty Monkey team always on hand to answer questions or sort out technical issues.

We now view Rusty Monkey as our creative partners and we'll continue to work with them going forwards.

-- Helen, Innoval

THE OUTCOME

These new images looked perfect alongside Innoval’s new branding, and helped make the website look more authentic, whilst maintaining their professionalism. Headshots are a great way to get personality across and build trust with potential customers before even meeting them.