During the planning stage we consider why we're taking these images, what their purpose is - thinking about target audience, message, and where the images will appear. For Innoval we needed headshots to introduce the team to potential customers on their website and in online marketing.
PRE-PRODUCTION & STUDIO HIRE
We took our own equipment to Innoval HQ to get the majority of staff headshots, as this was easier for the client and also allowed us to snap some in-situ shots around the office in-between takes. However, the challenge was that not everyone works on-site at Innoval, so we arranged a second shoot day for those that missed us to get their photo taken at our studio.
At this stage the magic happens, we set up the right lighting conditions and camera settings, we direct and photograph each person individually, and afterwards review the images with them so they can select their favourites and discard any they’re not a fan of.
As we shot at two different locations we needed to make sure the lighting looks consistent across the images. We also wanted to cut out each person so that we have the option to add a different background which would complement Innoval's new branding. We also wanted a variety of poses to choose from, so that they could be composed into new images to be used as online banners and on their website.
We will know ahead of time how you will distribute your images, but we will always shoot the highest resolution image anyway. At this stage we will optimise the images, for Innoval we made sure the sizes were suitable for their website, 72dpi and RGB. However we know that these may also be used in print catalogues and social media, so we keep the optimised version in case we need to adapt them for other uses later on.
He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.
She / her. Emma is part of the online marketing guild but also has her finger in the PR pie. She is happiest when she has a camera in her hand. Builder of cat hotels. Lover of all animals. Has headlined every festival with her imaginary prog-rock band! Talks too much. Fidgets a lot! And occasionally tries to get fit by listening to the Rocky 4 soundtrack.
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
Studio and equipment hire
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