Branding - Innoval

The marketing team at Innoval joined us for a series of branding workshops so that we could establish what they want to communicate and achieve with a new brand.

Three different stylescape directions were created based off the conversations we had in the workshops. One stylescape experimented with keeping the same colours, another tried a friendlier approach, but all three put the people and the forefront. Each one was then presented in person to the Innoval team so they could talk through with us what did and didn’t work for them.

For the final stylescape, Innoval chose the direction of being seen as the ‘hero’ with a clear yet confident feel. They decided that they wanted to embrace a new colour palette and logo, to be innovative and collaborative.

We created the brand document based on the chosen stylescape - but applied some of the approachable tone of voice from the other other two. It was important for the guidelines to be comprehensive and detailed as Innoval plans to implement the brand themselves.

BEFORE.

AFTER.

Matt

He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.

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Chris

He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.

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Zoe

She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.

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Mel

She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”

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PROJECT

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THE CLIENT

Innoval is a collective of expert consultants that provides holistic, invaluable advice - working with partners to develop products and production methods that put sustainability, usability and efficiency first.

THE GOAL

Innoval felt that their brand was dated and unprofessional, and didn’t align with the innovative services they provide. In addition, they didn't want a brand that would only tie them to aluminium, as although they work predominantly with aluminium at the moment, this could change or evolve in the future to embrace a new best practice.

THE SOLUTION

We wanted to create a brand that better reflects all the hard work that they do and amplifies that they are the innovative technological experts in their field. We were able to achieve this by putting the people and planet at the forefront of the brand. We also decided on minimal, clear visuals that would seamlessly fit in with any new technological practices they adopt.

THE TEAM

Our creative guild, led by our branding guru Matt.

THEY SAID

"We engaged the team at Rusty Monkey to rebrand our company (Innoval Technology). They did a fantastic job; we've have positive feedback form many of our clients. The process was fun and engaging throughout, with the Rusty Monkey team always on hand to answer questions or sort out technical issues. We now view Rusty Monkey as our creative partners and we'll continue to work with them going forwards."

-- Helen Forrest, Innoval

THE OUTCOME

Innoval were extremely happy with the outcome, a new brand and website that felt more like them, a collaboration of experts you trust. They are hoping to move into new premises that will also reflect their brand refresh and it will allow them to easily consult on other practices if they chose to.