STYLE DEVELOPMENT: Since the story of the animation, and the general atmosphere were already evident from the music track, we were able to jump straight into exploring how to best illustrate the world and characters.
STORYBOARD: Once the character and style were signed off, we created a rough storyboard that outlined the main plot of the video.
ANIMATION SAMPLES: We picked a few seconds from the storyboard to fully animate so that everyone could see exactly how the final animation will look like. This was a proof of concept, and once the concept was signed off, we started animating from the beginning to end.
FIRST AND FINAL CUT: Once we had the style, storyboard and 6 second sample signed off, we animated a fist cut of the music video. We then reviewed the first cut, wrote down all feedback and actioned it in the final cuts, aka the finished animated music video.
She / her. Iulia is Rusty Monkey’s animation, illustration and 3D expert. Responsible for making everything beautiful, she also dabbles in graphic design and UX design. Among her credits is an animated music video for local parody heavy metal band Evil Scarecrow. A talented artist, she showcases her work on her Instagram channel. She usually spends most of her time in some random corner of the house with a drawing tablet and a pen, scribbling away. Cat obsessed. Professional house plant killer. Autumn lover. Maker of things.
Research and style direction
6 second sample
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