The Cambridge Crystallographic Data Centre (CCDC) are world-leading experts in structural chemistry data, software and knowledge for materials and life sciences research and development.
CCDC wanted a top-level brand video to describe what they do and encourage a bigger global following. They wanted to represent individuals within the organisation and communicate their brand values.
We decided that a scripted video performed by a selection of CCDC employees would achieve the best results. We worked with CCDC to develop the script, then interviewed selected employees to find the best candidates. On location at CCDC's base of operations, we shot multiple takes of the chosen presenters reading sections of the script in order to be able to choose the best combination of reels for the final cut.
Members of the creative guild, led by our video expert Chris.
"Rusty Monkey attended our office to film a brand hero video. The team was consistently helpful, collaborative, and creative from tweaking the script through to final editing. They made helpful suggestions, incorporating modern animations where relevant, but always still listened to our needs and goals.
During filming, they were professional, organized, and made our staff feel at ease to perform their best on the video. They had not seen the site before filming due to COVID restrictions, but were quickly able to develop the plan as we shot. They were thorough in shooting B-takes and filler footage so that we didn't need any rework or additional filming.
I'd happily recommend the Rusty Monkey team to anybody looking to create corporate videos!"
-- Sophie Bryant, CCDC
The video is a great introduction to CCDC, and the complex and important work they do. It creates a sense of community that has encouraged greater engagement and membership.
We can help you with a brand piece, an explainer video, or anything else.
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