CDA | Branding | Communication | Video production | Photography | Graphic design
A brand refresh to create a stronger audience connection.
The client
Luxury kitchen appliances with strong design.
CDA Kitchens produce high-end kitchen appliances for an aspirational market. They came to us asking for help with a new logo, but we advised them that a full brand update would help them make a better connection (the logo ended up staying the same).
The brief
A brand update that maintains the integrity of the original.
CDA are a well-respected and trusted appliance supplier, so we needed to make sure their branding was still recognisably ‘them’. However, it needed modernising so that it would better appeal to CDA’s target audience.
What we created
Engaging imagery and clean lines.
To modernise the brand, we introduced a stripped-down layout style with clean lines and plenty of negative space. By combining professional product photography from our studio with inviting cultural imagery, we formed a brand that is minimalistic but still exudes warmth.
Using evocative headlines in literature helps to make an instant connection.
Minimalistic packaging design looks sleek and professional.
Engaging family images bring warmth to the colour palette.
Beautiful 3D renders show products in their natural environment without the need for expensive set-building.
The result
A new brand for a new era of CDA Kitchens.
The new brand is sleek and modern, reflecting the products themselves and appealing more to CDA’s affluent target audience. But it still retains the essence of CDA’s original branding, and is easily recognisable.