L O A D I N G

You want video.

Why?

Because you want to reach more customers. You want to communicate your ideas and products more effectively. You want to convert more views into sales. You want to be on-trend. You want to increase site traffic. You want to engage with people. You want to tell your story.

But before you can get started, you need to overcome the barriers that stand in your way – the things that make the difference between an average video and an amazing video.


How can we help?

Maybe you already know exactly how you want your video to look and what story you want it to tell. Or maybe you’re just taking the first steps. Whatever stage you’re at, Rusty Monkey can help. We have the skills, expertise, equipment, and passion to make your video amazing.

What will it cost?

Our prices always include crew, equipment and studio time, and we will provide a full breakdown in advance. Our standard video shoots cost around £1600 + VAT. This includes basic pre-production, 1 full day of filming, 1 day of editing and standard equipment hire. This is just a guideline – whatever your budget, we can tailor a solution to your needs.

How does it work?

We’ve broken down the key elements of video production so that you can understand them clearly. Rusty Monkey can help you with any or all of these elements – just let us know what you need.

A film is – or should be – more like music than like fiction. It should be a progression of moods and feelings. The theme, what’s behind the emotion, the meaning, all that comes later.

- Stanley Kubrick -

Story

You have a story to tell, but what’s the best way to tell it? Well-told stories generate interest, empathy, excitement, involvement and trust. Every video tells a story, whether it’s a cinematic history of your company or a simple product demonstration.

We can help you devise a storyboard and script that tells the story you want to tell. Our understanding of sequencing, continuity, language and communication will result in a video that represents you.

To tell your story right, you need to consider a number of things.

  • Who is your target audience?
  • What kind of video do you need?
  • How long do you want the video be?
  • Where will the video appear?
  • When will the video appear?
  • How do you want people to feel when they watch it?

We have a team of brilliant writers and experts standing by to help you create the perfect storyboard and script for your video. Understanding your needs is central to this, so your answers to the questions above will guide us in every creative decision we make.

Let’s talk about your story.



video production technical expertise

Direction

You know the story you want to tell, but how do you bring that story to life?

Along with the top-billed actors, it’s the director who is usually considered the most important contributor to a movie. Poor direction can result in a message getting lost or confused, in actors and resources being misused, and in perfectly good footage going to waste.

Your video deserves expert direction. We have over 20 years of expertise in the video industry, and we are excited to share that knowledge and experience with you so that together we can make your video a success.

And when you want a really big project we can pull in award-winning directors and producers from big TV shows and events like Royal Weddings or Olympic Opening Ceremonies.

Let’s talk about direction.


People

Do you want your video to show people using your product or talking about your service? If so, you may need professional actors. Or do you want to feature actual customers, end-users, or staff members in your video? This can create a really authentic result that will engage people, but it’s not easy to be in front of the camera, and it requires a unique skill-set to get it right.

Our connections in the video industry give us a diverse pool of professionals to draw from, meaning we can provide the right actors to represent your message on film. We can also help maximise the performance of ‘real people’ you want to feature, from members of the public to company employees.

Let’s talk about people.

music video special effects

HD video production for the BBC

Equipment

You can shoot a pretty good video with an iPhone camera. But do you want a pretty good video, or an amazing one? There’s more to it that just the camera, too – there are tons of different lighting rigs, radio mics, tripods, gimbals, steadicams, jib, technocranes, and more… Top-notch equipment will lead to a more professional finish.

We have access to industry-leading equipment that will generate a higher quality video for you. We also have the expertise to specify correct equipment to match the look and budget of your shoot. Equipment is always included in our quote.

Let’s talk about equipment.


Editing

You’ve got some great stuff on film, but what’s next? The story doesn’t end when the camera stops rolling. Now you need to take your raw footage and turn it into something beautiful.

We will help make sure your finished video tells the story you want it to tell. We’ll draw on your original storyboard and script to ensure a clear, coherent message, and we’ll use state-of-the-art editing software to get the best results.

Let’s talk about editing.

video production and video marketing

profession video production nottingham

Placement

So, you have an amazing video. But what do you want to do with it? Do you want to publish it on your website? Send it to your distributors? Share it on social media? Put it on YouTube? Show it at a trade fair?

There are millions and millions of videos out there. How do you get yours to the people who need to see it?

Our commitment to you doesn’t end when we hand your finished video over. We will use our extensive marketing experience to advise you on where best to place your video, how to reach the biggest audience, how to target your audience, and how best to get your message across.

Let’s talk about placement.


Promotion

Your video does a great job of communicating your message or product, but how do you convert views into sales? According to Forbes, 64% of users are more likely to buy a product online after watching a video about it.

We can guide you through the process of promoting and optimising your video in order to generate real results for you. Our understanding of marketing and analytics will provide you with a solid foundation from which to launch your video, share it, promote it and get the most from it.

Let’s talk about promotion.

prefessional video editing

Typical video timeline requirements

Initial Meeting
Product Brief
Find Venues
Source Actors / Participants
Specify Kit & Prod Staff
Shoot
Copy Footage
Edit
Voiceover / Music
Tweaking Feedback
Final Edit / Deliver
Concept Design

Types of video

The type of video you want depends on the story you want to tell and the audience you’re aiming to reach. We have experience in a wide range of video types, and we can help find the right one for you.

Brand message

Communicating your core values as a company is a great way to draw interest, generate trust, and inspire empathy. Maybe your CEO wants to tell the world what your business is all about, and why people should invest in it. Maybe you want to promote charities you work with, or causes you’re passionate about. Getting your message out there is central to helping your customers associate your brand with something they genuinely care about.

Let’s talk about brand messages.

Product

You have a brilliant product and you want to show it off. According to Forbes, 90% of users report that product videos are helpful in the decision-making process. Video is often the best way to demonstrate the benefits of your product, as it is more interesting and dynamic than static images. Customers respond to being able to see products actually working, and this helps them to imagine your product’s place in their everyday lives.

Let’s talk about product videos.

Animation

Complex ideas can be made simple with beautifully designed animations. Communicate your product, your message, your brand and your ethos with eye-catching graphics, quirky characters, or interactive storytelling. Short animations are ideal for sharing on social media to get your point across and attract visitors to your site. They’re also great for promotions you want to push, such as seasonal sales, giveaways and events.

Let’s talk about animation.

Tutorial

Do you want to demonstrate your product in action and show people how to use it? Or do you want to train your staff in new skills and processes? Video is proven to be one of the best mediums for teaching and learning, and many training courses offer online videos as part of their assessment process. How-to videos can also dramatically reduce helpline calls, thereby increasing customer satisfaction.

Let’s talk about tutorials.

Promotion

If you have an event or promotion coming up, a short video about it can capture the attention of potential attendees or customers. Make use of mailing and subscription lists to spread the word. Video in an email leads to 200-300% increase in click-through rates.

Let’s talk about promotions.

Social

Video is the best way to communicate yourself to the world via social media platforms. Video posts on Facebook have 135% greater organic reach than photo posts, and social video generates 1200% more shares than text and images combined. Sharing video on Facebook, Twitter and Instagram can improve site traffic and interest dramatically.

Let’s talk about social videos.

Testimonial

The most effective kind of video content, according to Forbes, is the customer testimonial. People want to know what others think about you and your product. They want genuine reactions that they can trust. Written reviews can sell a product, but video reviews are even better. If you have customers willing to rave about your product or service, make them the star of your story.

Let’s talk about testimonials.

Live Streams

The world never stops, so why not broadcast live? Do you have a conference and want to reach people worldwide? How about an event that just has to be seen in the moment? We have access to big name BBC directors and producers, alongside camera and sound talent that will ensure that your live stream will look and feel like a real TV show.

Let’s talk about live streaming.

Video and SFX Case Studies

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