#5 Online marketing
Chris: Number five: Online marketing.
Matt: Yeah, so, you can get a site built, but if you've not thought about what that site needs to do and how it's gonna connect with your audience, that's a real big mistake. So do you need it promoting? Do you need it to do well in organic search? Is there opportunity for paid marketing? Is some of your interest going to come from targeting social media demographics? How are you going to convert whatever you're trying to do online? Maybe you're a politician trying to get votes - who knows? There's loads of different types of site, and some of them need some online marketing, some of them need a lot of online marketing, some of them don't really need anything at all, some of them can just be a shop window brochure site that doesn't need that much - not many, but there are a few out there. So, think about what you want your site to achieve and what audience you want to get, and where it's going to come from.
Chris: Yeah, and also, if you're spending money on online marketing, you need to know that you're getting results. Because a lot of companies, you'll get cold calls as soon as you get a new website, going, 'We can offer this, you can be the first page of Google', or whatever. But we need to focus on the outcome on the bottom line to your business, rather than getting to the top in something that actually doesn't matter that much.
Matt: Yeah, that's interesting. We're working at the moment on some new digital strategies. We already put some stuff in place so that we can measure some return of investment, and we put goals in our strategies as well, so that we can reach a certain domain authority by a certain date if we can, and we need to get X amount of backlinks, and your Twitter followers up to whatever that might be. Our new strategy has some maths behind that, so the better your online marketing agency understands your business goals, the better you can get that strategy aligned with those goals. You want to sell 10,000 fez hats in the East Midlands?
Chris: I certainly do.
Matt: Well, we can do some analysis and we can work out what sort of lay out that might be to actually get the amount of traffic you'd need to get that conversion.
Chris: And that is a big topic, so I think we'll be doing more vlogs on that at a later date. But I think those are the five - yep, those are the five tips.
Matt: Check your phone seamlessly there. See no phone here, I'm doing it all hands-free, all from the brain.
Chris: And nothing came up anyway, it's just a picture of my wife so... that's bizarre. Anyway, that's it, hope you enjoyed that. Just send us comments or any questions below and we'll answer more at a later date, in the next one.
Matt: Yep, catch you later.