#4 What content should your video have?
Chris: And with video, the content is really key, and you can do lots of interesting things. It doesn't have to be a dry a list of the benefits of a widget. It can be a fun thing, and it can be a narrative-based thing.
Matt: That's a content thing, isn't it? Do we have a number for content?
Chris: Yeah, content is number four.
Matt: Oh right, so let's do the next one.
Chris: That is the next one.
Matt: Oh, we're onto content.
Chris: We're onto content. I seamlessly moved onto content, while Matt didn't.
Matt: This is why you're the video professional.
Chris: It was seamless as well. So, you can do quite fun things with video.
Matt: Yeah, I think concentrating on your content and making that engage with your audience is really key. Just producing an advert is not always the best way of doing it. Sometimes it's better to do a vlog format, for instance. Or is it worth doing a product walk-through? Or is it worth doing a piece about your manufacturing process? We're doing a video at the moment actually for some guys who have an interesting new product, but they've changed the world of their industry with this product, because it's completely different. And they now have to re-educate their entire audience about why this product is so different. So sometimes these explainer videos are a really good thing.
Chris: If someone's changing the world like that, you can get over the enthusiasm that they have for their product on video, whereas through a leaflet, or whatever, you would never see that. That can be really powerful.
Matt: What they're trying to communicate is crazy complex, so having somebody who has that knowledge and understanding, saying that face-to-face, translates so much better than reams and reams of the same thing written down.
Chris: Yeah, and if the content's good, you can do a video reasonably cheaply. If you imagine most of the videos on YouTube that have got the most subscribers are actually quite cheap.
So all your PewDiePies and people unboxing toys - they've got millions of subscribers, and they're done really cheaply, just in front of someone's computer. So you don't have to spend a fortune, you've just gotta make the content really relevant to the people you want to speak to.
Matt: Work with your internal creatives if you have them, partner with a creative company or a video agency. Talk to them about your business, get them to understand your business, and they can help you get your content right. Importantly, they will help steer you in the right direction if you don't know which direction to go in.
Chris: Obviously, we can do that. We do that really well.
Matt: Yeah, Chris will. He's trained.
Chris: Yeah, I'm good at steering.
Matt: We need your award, don't we really.
Chris: I can superimpose it.
Matt: Can we CGI it on my hand?
Chris: Yeah, wow, look at that award.
Matt: And it's gone!