#1 Why vlog?
Chris: I've got my tip phone. And number one in the vlogging vlog is 'Why vlog?'
Matt: How many times are we gonna say 'vlog' in this video? Maybe we can put a little counter up here. The vlog counter we should call it.
[vlog vlog vlog]
Chris: If you want people to connect with your business, you've got to seem like a real person. Or your business has gotta seem open, so this is a really good format to do it in. So, you probably haven't heard of Rusty Monkey before, and you don't know what we stand for, and you've never seen us, but if we just do this, you'll know that we're, like, fun guys and we're really interesting...
Matt: Ooh, that sounded really nasty, that sounded like the old Facebook or MySpace pages where people say, 'I'm crazy, I am.'
Chris: Well, we're not that zany or anything... But it gets us across and you'd know what to expect if you came to meet us.
Matt: Yeah, I think, importantly, when we set out to do these vlogs, we're not trying to be anyone else, we're just being us, and it's important to get that honesty over, I think, when you're doing this kind of thing. In fact, in one of our previous vlogs we talked about honesty in marketing, so this is us showing ourselves warts and all, even in our still not-quite-complete offices.
Chris: Yeah, we're working on it.
Matt: Maybe one day we'll have some workers in the background.
Chris: We'll have to Photoshop them in.
Matt: So, honesty we think is really important when we're vlogging and that's what we're gonna try and do.
Chris: Yeah, so why are we vlogging? We chatted with a client of ours and told them they need to vlog, and we decided to have a competition. So we started a vlog ourselves.
Matt: Who knows, by the time this is released, we'll probably know who's winning.
Chris: I hope we are. I really hope we are.
Matt: That's not entirely why we're doing the vlog, but it was our incentive to start, and that's the important thing, is just to start. Because the more people are subjected to you as people, the more people buy into your culture, your way of thinking - and you'll get to work (hopefully) with the people you wanna work with as well, the people you make that connection with.