Annie’s Burger Shack
- A great example of how to have a clear business goal and make it a reality
- Interaction and communication with customers have generated loyal local community
Matt: She does probably like eating burgers. Annie’s is a really cool story, actually. We’ve known Annie for many years. As a company on a Friday night, when we used to finish work, we used to go to where Annie was originally based. She’s gone through a few different venues in Nottingham, but now she’s finally found her feet over the last six years, I think she’s been there now in her present location. She kind of rebranded, had her own identity, and it’s a real celebration of the American burger joint. She’s from Rhode Island, and she’s just brought that entire feel to a little restaurant/bar in the centre of Nottingham. Again, they do loads of really cool stuff, so they have quiz nights and different themed nights. They do a lot on social media as well, very good on social media around Halloween – pretending the place is haunted, doing these little videos of stools moving around. I say pretend, of course it is genuine – this is all genuine footage.
Chris: Of course.
Matt: So they’ve really thought about how they present themselves, they’ve really understood their customer base, because they offer vegan, vegetarian and meat across their entire range of burgers. So you can have any burger in vegan or vegetarian. They’re very good at other things as well, like celebrity endorsements. Johnny Vegas has been there, he has his own burger named after him. And it’s a real cohesive brand they’ve put together, with lots of focus and thought on it. And the downstairs bar has a real Rhode Island feel to it. So again, a great example of using cultural marketing.
Chris: So you should check out all these places, and we’ll put links down below. If you’re in Nottingham, have a look.
Matt: Yes, read about them in the Leftlion, go for a drink at the Jam Cafe, swing by Sneinton Market for a quick look at the sports that are going on, then finish the night off with a burger.
Chris: Sounds lovely.
Matt: A day out in Nottingham. Let’s go do it now.
Chris: Alright, bye!