Chris: Ooh, crikey. Hello!
Matt: Hi, I’m Matt.
Chris: I’m Chris, and it’s another Monkey Monday.
Matt: What are we talking about today, Chris?
Chris: We’re talking about keeping it short and sweet.
Matt: Yes, so very often when people look at their marketing, you can ramble on and ramble on and ramble on. But the best marketing is short marketing. We have a good example.
Chris: Yep. Steve Jobs, when he did any Keynote speech, he kept the slides down to a maximum of around 9 words. And if you look at your Keynote speeches, or Powerpoint presentations, how many words have you got on each slide?
Matt: Yeah, or even your poster, even your home page. Whatever it might be. How succinct is your marketing?
Chris: And that is a good point. So it’s easy to remember things that are very short. So…
Matt: We hope you remember this, as we’ve kept it very short. Let’s get outta here.