Keep it short and simple
Keep your copy brief. Your audience doesn’t want to have to read pages full of text – this defeats the point in making a presentation. Bullet points that you can riff around as you speak are a great way to communicate information in a digestible way.
Use plenty of graphics and negative space to break the text up so that it doesn’t feel like an onslaught of information. Graphics and photography are much better at invoking an emotional connection than long paragraphs of text, so in the presentation format they’re a vital element for keeping your audience engaged.
When it comes to transitions between slides, it’s best to keep this simple. Use the same transition throughout, and don’t make it too flashy. While it might be tempting to use a range of exciting animations between slides, all this does is distract from the content of your presentation and make you look unprofessional.
Think about some effective presentations you’ve seen. Chances are, they were simple in design, content and style.