Matt: Yeah, it's great. The last one is... we watch these every Friday when we can, it's from a company called Moz. This is because we do web design and we do online marketing, we like to follow these guys, they're really great. And this particular video resonated with us. It's basically how to build a killer e-Commerce page. But the overriding message I think we get from a communications perspective is to answer questions before people have asked them, which is a great way to approach your copy and communication when you get down to that level of your brand - to make sure that you're answering stuff that people already have in their heads. 'How much is it gonna cost to get this wallet delivered to my address? Is there tax included? How much does it weigh? What does it look like?' All of these things are really important, so the more questions you preempt and answer in that respect, the better you're gonna communicate overall.
Matt: So they're our four. We hope that brings you some value. We always pass these on to anybody who's coming to us to help them communicate, help them with their branding, help them with their copy, their tone of voice, anything like that. And it's a great thing to check out if that's where you're at too.
Chris: And just to say that we'll be doing a lot more of these videos, so if you've got any questions about branding, e-Commerce, websites, anything else, just send them in, put them in the comments, and we'll try and do a vlog about it.
Matt: Yeah, let us know. Then we don't have to try and make them up ourselves.
Chris: Yeah, that'd be really useful.
Matt: Thanks very much anyway, I'm Matt, this is Chris.
Matt: We'll catch you later.