Think about all the ways you can make your business more ethical. You don't have to do everything all at once - steady and gradual improvement is better than no improvement at all.
1. Improve your product
This seems obvious, but it's key. In a world where the cost of living is outstripping the average wage, it's important for customers that they get value for money. They want a product that works properly, is made from good quality materials, is beneficial for their health and wellbeing, and will last a long time.
2. Improve your environmental practices
Going green today is vital. Concerns about climate change drive consumers' decisions, and if you're just a little bit greener than your competitor they'll be more inclined to choose you. In addition, having a better environmental policy is beneficial for the planet and the human race in general, so there's no reason not to do it.
3. Ensure your staff are treated well and paid fairly
Ethical treatment of workers is often high on a consumer's list. Not only will this give you a better reputation among your customers, it will also help you retain staff and grow. As an employer, you have a responsibility to your employees. As well as ensuring they are paid fairly for their work, think about other benefits you can bring them. What is your maternity/paternity leave policy like? Do your staff often work overtime without being paid? Do you offer a life insurance policy? Are there other perks you can invest in, such as gym membership, social events, better facilities, and so on?
4. Ensure your entire supply chain is ethical
It's one thing to look after your in-house staff, but if your company still buys products from sweatshops where workers are abused, underpaid, or not paid at all, then your entire brand will be tarnished. Aside from the obvious humane obligations to ensure all workers are treated well, the PR ramifications of having an exploitative supply chain can be impossible to recover from.
5. Use recyclable packaging
This is an easy win! Get rid of all that plastic and polystyrene. Use recycled cardboard and other reusable materials as much as possible. Make your packaging good quality, easy to recycle or reuse, and enjoyable to open. This can make the customer's experience of your product significantly better.
6. Work with charities and invest in the community
Aligning yourself with a charity that shares your values is a great way to get good publicity, associate your brand with an ethical cause and bring real value to others. It's a win-win situation, because the charity will also benefit from the increased publicity, and the entire community will be richer as a result. The more you're seen to be giving back, the more people will trust you and associate your product with positive thoughts.