Sinek influences us a great deal here at Rusty Monkey, and we’re always showing our clients his videos to help them think differently about how they market and run their business. In this talk, he introduces the concept of ‘the infinite game’, a way of thinking about business that can help you to overcome petty market competition and fulfil your dreams to make your business transcendentally great.
Sinek argues that most ‘traditional’ business models are built on a finite game model. That is, a game that will one day end, that has a goal, and is played between a series of competitors. But, he argues, this doesn’t describe how business actually works. There is no end to this game, there is no single goal, and your competition with others isn’t as important as you think it is.
Instead, business actually takes place in an infinite game. There is no end point, and there are no set metrics by which you can recognise ‘victory’ or ‘loss’. You can say that you want to ‘be the best’, but by what metric do you measure that? Any metrics we use to measure our ‘success’ in business are arbitrary and artificial.
The only true measure of success in an infinite game is how well you are doing now compared to how well you were doing before. And that progression is infinite, because you can never reach ‘peak perfection’.
Watch the full talk here.
MAYA - Derek Thompson