What are APIs?
API stands for application programming interface, which is a nerdy way of describing a bit of software that allows interactions to take place between other bits of software.
They can connect your eCommerce store to your CRM to help you track the progress of deals. They can connect your quoting system with your invoicing system, automating how you on-board and bill clients. They can connect databases with spreadsheets, eliminating the need for manual data entry. They can do countless other things too, and there’s bound to be one out there that can help streamline your processes.
They work on a simple programming premise known as IFTTT - or ‘if this, then that’. If something happens in one piece of software (for example, someone buys something from your eCommerce store), then something else automatically happens in another piece of software (your CRM records the sale).
You can connect multiple systems using APIs. After your CRM has recorded the sale, another application can send a receipt email to the customer, and another can dispatch the order to the warehouse. No admin required.
Why use APIs?
If you’re not already sold, APIs can save you time and money. They take the dull, repetitive, manual tasks that bog you and your team down everyday and automate them, freeing up your time to work on more valuable tasks.
They’re also less likely to introduce errors, forget things and do things late. Functioning with true machine efficiency, they keep the engine of your business running while you enjoy the ride.