Kayleigh started her career interning at a marketing agency in London, has a degree in Photography and has recently completed the online digital marketing course 'Squared'.
She has taken the time to share her experience of this course with us.
Q: What inspired you to do the Google Squared course?
A: I have always wanted to work in an industry that was creative. I did a marketing internship at Performics London for a few weeks where I discovered my love for marketing. I wanted to do something that would help me future-proof my career.
After a lot of research I discovered that digital marketing specifically was the way forward, this is the way the world is going after all. From there I signed up for the Squared course, its reputation and endorsement by Google made it really attractive to me.
Q: Would you recommend the course to others?
A: I would definitely recommend the course to others, especially people who are in a similar position to me and need to juggle work alongside studying. Squared was developed for people who work full time or have other commitments so I was able to do the work in the evenings or on weekends. As everything was online it was great to be able to study when it suited me.
It was sometimes difficult after a long day, but was 100% worth it. Lots of tea and biscuits certainly helped - plus it was a great excuse to make my other half do all the cooking and cleaning for 6 months! I was really lucky to have the support from him as I know not everyone would.
Q: What was your favourite part of Google Squared?
Customer Centricity was my favourite module of the course as I was able to apply what I learnt at Rusty Monkey. Putting customers first is something that can be applied across all areas of marketing, no matter what sector you decide to go into. It helped me understand customer needs and the moments that matter to them. It teaches you how to reach your audience with the right messages at specific moments across their journey.
I also loved the group project aspect of the course as it allowed me to meet and learn from so many new people.
Q: Things others should know before starting the course?
A: Be prepared to work alongside others who have loads of marketing experience. It was aimed at all levels. This was sometimes strange, but it was amazing to work with people like this and learn from them. Not something you get with a lot of other courses. Just remember that your ideas still count even if you don't have as much experience. That was something I found challenging at first, but overcame it when I started the second module.
Find out more about Squared Online here.