Blog - May 10th, 2023

Why choose BigCommerce for your ecommerce platform?

Web Design

According to a survey by Retail Economics, online sales accounted for 26.5% of all UK retail sales in 2022, up from 21.8% in 2020. While the pandemic might have accelerated its growth, the rise of online shopping has always been inevitable. In order to provide your customers with the best, most personalised, and most valuable shopping experience, you need to build an online shopping experience that eclipses your competition.

Is your existing ecommerce platform coming up short? Maybe it’s stressful and time-consuming to maintain; or maybe the customer experience needs improving. If you’re looking to re-platform, now is the perfect time to do it. But it’s important to find the right platform for your business, and for your customers.

In this article, we’re talking about some of the benefits of our partner platform, BigCommerce.

User-friendly interface

One of the biggest advantages of BigCommerce is its user-friendly interface. The platform is designed to be easy to use, even for those with limited technical knowledge. The CMS is highly customisable, utilising widgets that allow you to build modular pages based on a theme. You can easily update and add content, and manage your product catalogue, without needing a developer.

Customisable

It’s possible to integrate a wide range of apps and technology via BigCommerce’s APIs, which makes the platform endlessly customisable. You can build on the out-of-the-box features and functionality to create the perfect online experience for your customers.

Mobile-responsive design

According to a survey by BigCommerce, 52% of UK consumers made purchases on their mobile devices in 2022, up from 47% in 2021. Your ecommerce store simply must be optimised for mobile devices - not just for the benefit of your customers, but also because Google now penalises websites that aren't mobile-friendly. As a web design agency, we always design mobile first, and the BigCommerce platform offers mobile-responsive design as standard. 

Omnichannel integration

Today’s customers are expecting a consistent and personalised shopping experience that transitions seamlessly from your bricks-and-mortar stores, to your ecommerce shop, to your social media channels, to your shopping app, and more. BigCommerce supports omnichannel selling through a range of integrations, from Amazon marketplace to POS systems. Incidentally, if you’d like to learn more about omnichannel selling, you can check out these videos from our latest event.

Scalability

You may be looking to grow your business by bringing in new customers or expanding your product range. BigCommerce grows with you, supporting high levels of traffic and thousands of products. There is no need to replatform as you grow in the future.

Integrated payment processing

Making it easy for your customers to complete their transaction is vital to the success of your ecommerce business. In a case study by BigCommerce, an online retailer that added Apple Pay as a payment method saw a 92% increase in conversion rates on mobile devices. Similarly, another case study found that integrating PayPal Express Checkout increased mobile conversion rates by 34%. BigCommerce supports a range of payment methods at checkout, and streamlines your payment operations.

SEO-friendly

Easily integrate popular SEO tools such as Google Analytics and SEMrush to ensure your website is optimised to give users the best experience.

24/7 support

Finally, BigCommerce offers 24/7 support to help you with any issues or questions you may have. Whether you need help setting up your store or troubleshooting a technical issue, the platform's support team is always available to assist you. We can testify to this - a BigCommerce representative was present for all of our sprint review meetings during our migration project with Rohan.

What’s next?

In our role as ecommerce developers, we work with a number of platforms, including BigCommerce, Shopify and Magento. Depending on your needs, we can help you to choose the right platform for your business. Why not book a free chat to talk about your options?

Who wrote this?

Mel

Mel

She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”

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