Blog - January 5th, 2024

Up-to-date Social Media Size Guides

Marketing | Online Marketing | Graphic design

This guide aims to battle the constantly evolving social media platforms to bring to you the latest post sizes, in a quick, no-fuss, up-to-date format! Find your social media arena below or get the sizes on our FREE figma document:

Facebook logoFacebook (Meta)

Supported File Formats: JPEG, BMP, PNG, GIF, or TIFF

Facebook Profile Photo

180 x 180 (1:1)

max 30MB

Cropped to circle

Facebook Cover Photo

851 x 315 (205:78)

max 100KB

Facebook Event Cover Photo

1920 by 1005 (16:9)

max 45MB (JPEG)

Facebook Stories Photo

1080 x 1920 (9:16)

Facebook Post Photo

1200 x 630 (1.91:1)

max 45MB (JPEG)

Facebook Ads

1080 x 1080 (1:1)

Instagram logoInstagram (Meta)

Supported File Formats: JPEG, JPG, PNG, BMP and non-animated GIFs

Instagram Profile Photo

320 x 320 (1:1)

Cropped to circle

Instagram Stories

1080 x 1920 (9:16)

4GB (max)

15 seconds

Instagram Reel

1080 x 1920 (9:16)

4GB (max)

Up to 15 minutes

Instagram Post / Carousel (up to 10 images per post)

Square (1:1)

1080 x 1080

Portrait (4:5)

1080 x 1350

Landscape (1.91:1)

1080 x 566

LinkedIn logoLinkedIn

Supported Image Formats: JPG, PNG, or GIF

LinkedIn Profile Photo

400 x 400 (1:1)

10MB (max)

LinkedIn Cover Photo

1584 x 396 (4:1)

4MB (max)

LinkedIn Post Photo

1200 x 627 (1.91:1)

LinkedIn Video Ad

Vertical (4:5)

1536 x 1920

max 200MB 

3 secs - 30 mins

Vertical (9:16)

1080 x 1920

max 200MB 

3 secs - 30 mins

Landscape (16:9)

1920 x 1080

max 200MB 

3 secs - 30 mins

Square (1:1)

1920 x 1920

max 200MB 

3 secs - 30 mins

Pinterest LogoPinterest

Supported Image Formats: JPEG and PNG

Pinterest Profile Photo

165 x 165 (1:1)

10MB (max)

Pinterest Cover Photo

800 x 450 (16:9)

Pinterest Story

1080 x 1920 (9:16)

Pinterest Pin Post Photo

Pinterest limits the width of the image but not the length, therefore is based more on ratios than pixels. Recommended ratio: 1:3.5 - 2:3



1000 x 1500 (2:3)

10MB (max)

1000 x 1000 (1:1)

10MB (max)

TikTok logoTikTok

Supported Image Formats: JPG, PNG (Profile Photo), MP4, MOV (Video)

TikTok Profile Photo

200 x 200 (1:1)

499 MB (max)

TikTok Post Video

1080 x 1920 (16:9)

287.6 MB (iOS) and 72 MB (Android)

15 seconds

Twitter logoTwitter

Supported File Formats: JPEG, GIF (looping ONLY) and PNG

Twitter Profile Photo

400 x 400 (1:1)

2MB (max)

Twitter Banner Photo

1500 x 500 (3:1)

5MB (max)

Twitter Post Photo

1600 x 1900 (16:19)

5MB (max)

YouTube logoYouTube

Supported Image Formats: JPG, GIF, BMP, PNG.

Supported Video Formats:MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV.

YouTube Profile Photo

800 x 800 (1:1)

2MB (max)

YouTube Cover Photo

2560 x 1440 (16:9)

6MB (max)

YouTube Thumbnail Photo

1280 x 720 (16:9)

2MB (max)

YouTube Post Video

1920 x 1080 (16:9)

128 GB (max)

YouTube Post Shorts

1080 x 1920 (9:16)

Up to 60 seconds

Google Ads logoGoogle Display Ads

Supported Image Formats: JPG, GIF or PNG

Google Ads Square

Small square: 200 × 200

Square: 250 × 250

Triple widescreen: 50 × 360

Vertical rectangle: 240 × 400

Medium rectangle: 300 × 250

Netboard: 580 × 400

Large rectangle: 336 × 280

Google Ads Leaderboard

Leaderboard: 728 × 90

Large leaderboard: 970 × 90

Billboard: 970 × 250

Top banner: 930 × 180

Panorama: 980 × 120

Google Ads Skyscraper

Wide skyscraper: 160 × 600

Skyscraper: 120 × 600

Portrait: 300 × 1050

Half-page: 300 × 600

Extra tools & tips!

In addition to making sure your artboard size is correct for the platform you're posting to, you also want to make sure they are all in a RBG colourspace, at 72dpi (this applies to all online posts).

If your post is just an image and doesn't include text, there is also a vast amount of online resizing tools that will resize your post to specific platforms requirements. But make sure you double check that they don't crop out anything important!

If your post does have text or you want more control over how each post will look -we've created a Figma board with all of the social media dimensions pre-loaded on which should stop you from having to google dimensions every time!

Keeping up-to-date

Social media platforms like to keep us on our toes by regularly updating their design specifications! So if you find these dimensions are not quite right at the time you are using them, please let us know so we can update this blog! (We’re also going to keep an eye out for any updates). 

Happy Posting!

Who wrote this?



She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.

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