It’s time for another Monkey Monday vlog, and today Matt and Chris are talking about the various types of special camera set-up you can hire for your video shoot, and some things to consider when doing so.
Chris has years of experience as a camera operator and supervisor with the BBC, so he really knows his stuff.
Here’s the overview
01:15 - Make sure you’re telling a story
02:05 - Have something interesting to say
03:28 - Get the right equipment for your location
If you want to learn more about special cameras, their benefits and restrictions, have a browse through these sites:
Freebies and downloads
Transcript Show / Hide
We’re running out of ideas of how we should come on to screen. Can you tell? Hi, I’m Matt!
And I’m Chris, and this is another Monkey Monday. Today we’re talking about special cameras.
Special cameras. What does that mean, Chris?
Well, it means anything out of the ordinary in the camera world. So drones – they’re highly in use at the minute – gimbals, GoPro kind of affect shots, all those kind of things.
So cool toys to do cool types of shooting.
Yeah, and to make your business look really cool.
Okay great, so why are we looking at these?
Well because sometimes people come to us and say ‘I want to use aerial footage in my videos,’ which is fine, it is really good and it looks really nice, but you just need to make sure you’re doing it in the right way. Because if you just have some aerial shots of the place where you work, that might not be the best use of it.
Okay, so we’ve got – this one’s going to be a real quick one, possibly, unless I ramble – we’ve got three tips to help you determine whether or not you need special cameras or how to use them.
Tell a story. Don’t let the camera be the star of your show. Make sure you’re communicating the story you want to tell, and that this is the best way to do it.
So the first one is to make sure you’re telling a story.
We don’t want the footage from a drone to just be selling the drone more than selling your company – so you just need to know why you’re doing that shoot. And how a shot of the top of your building would actually benefit your business.
Yeah, so what value are you trying to get out of the video, I guess. And when you start looking at the ideas around different types of shot, what is that different type of shot, what value is that going to bring? You said something that I really liked earlier, Chris, that the service or the products that you’re trying to show should be the hero. You shouldn’t even really notice the footage, in a way, or what it’s filmed on.
Say something interesting. Don’t use special cameras just for a gimmick, make sure your message has some substance. Think about what value this kind of footage can bring to your business.
So you’ve got to have something interesting to say. We did a shoot recently where someone wanted some drone footage indoors, and they wanted to do an aerial factory tour. But we came up with a different solution, which was a wire-cam, which we’ll show you some footage of now actually. Wow, isn’t that amazing? It’s flying through the building.
And with no fans blowing stuff everywhere.
Yeah, so this was a shoot where we managed to fly through the entire factory using a wire-cam, and it looks like you’re flying in this building. But it gives you a nice journey and they’re saying something about what they do, they’re showing people where their things are made. It’s really good.
Yeah, so in particular, what they found was that they were selling really well whenever anybody came into their factory and they showed them a tour, and they would do that kind of walk around and show them quickly how they make everything, and they would convert really well from that. But because they’re a big international company, selling to markets in America and China, sometimes bringing those people into that environment was a challenge for them. So us getting them that interesting thing that they’re trying to say through video was a really good solution for them.
Get the right equipment.Think about the effects you want to achieve. Be aware of the limitations and restrictions.Look for other options if your first idea isn’t possible.
And we did that by specifying the right equipment for the right location.
Which is number three here on the board.
If we went into that building with a drone, we’d be blowing stuff everywhere, you couldn’t get that same finesse. So you need to specify the right equipment. And if you do want some drone footage, there are lots of regulations that you need to be aware of. So one general one is that you need to have control of 50 metres around where you want the drone to fly, so you can’t fly within 50 metres of a main road or other people, so it’s actually quite limiting, especially if you’re doing it for money. If you’re doing it for just pleasure, you can get away with slightly less, but as a business it’s actually quite tricky to get drone footage.
So it’s important to make sure if you’re looking at any specialist cameras or equipment that you understand what those implications are, and that you work with guys that have the right licenses to do this kind of thing.
And there are always options to get your shot in a different way. So if you’ve been to some companies and you’ve found that you can’t get the shot, we can probably come up with some solution that would help.
Yeah, so in short, make sure you’re telling a story, and that you’re bringing some value, make sure that within that script there is something interesting to say, and work with the team to then specify the equipment to help tell that story. We should’ve just done that. That was dead quick, wasn’t it.
That was very quick. Right, I’m gonna go down the stairs. See you later.
I’m going down in the lift.