Blog - February 22nd, 2024

How replatforming your ecommerce store can bring new joy to your work life

Ecommerce | Business development | Online Marketing

This blog is all about the benefits of replatforming your ecommerce store, and how by doing so it can make your life easier! We also recommend our favourite tools, which when used are a great work hack to improve your day-to-day work life.

Image of cool features you would get with an upgraded ecommerce store

What is Replatforming?

Replatforming involves shifting your eCommerce operations to a new platform that better suits your current and future business needs. 

Why Replatform your eCommerce store?

The process of Replatforming is especially critical for businesses using outdated systems that hinder scalability, flexibility, and overall user experience. By moving to a more advanced platform, you can leverage the latest technologies, improve operational efficiency, and provide a superior customer experience.

Image of composable (using acharacter builder reference) vs. monolith (using a jenga reference)What is a more advanced ecommerce platform?

A composable commerce offers a more advanced platform. When you opt for composable you are setting yourself up for better success in the future. 

We explain the difference between an outdated (monolith) and advanced (composable) platform in this 79 second video, using an easy-to-follow analogy that even our graphic designer, Zoe (that’s me, who is proof-reading this blog) can follow! 

How will replatforming my ecommerce store bring me joy?

1. You can easily plug into the latest technologies

No more worrying about being behind on trends and new tech, Replatforming presents the opportunity to automate tasks and connect up your systems which will make your life easier.

We recommend:

an image that introduces Patchworks as a tool for upgrading your work life with ecommerce stores

A good example of this is the ecommerce integration platform Patchworks It can help make life easier with:

  • Data Integration and Automation: Patchworks enables automated synchronisation of customer data, orders, and product details across platforms. Some common applications are automatically adding user data to your CRM when a new user signs up on your ecommerce store or automatically synchronising stock levels between your ERP and online store.

  • Scalability: There are a huge range of connectors available in Patchworks so the lead time on expansions and integrations to your tech stack are greatly reduced. You can also add new integrations over time without affecting the existing functionality.

  • Managed service: As APIs evolve and change Patchworks can take care of keeping the connections up to date, freeing up inhouse tech teams to concentrate on customer experience improvements.

  • Real-Time Monitoring: Marketing data can be fed into analytics packages in real time allowing reactive decisions to be made. Data silos are removed as the data can be made available immediately to the people who need it without having to submit requests to tech teams.

2. Makes the work lives of marketers so much better

Replatforming allows you to be the fairy godmother to all the marketers out there! It presents the opportunity for you to use the latest tools that give marketers more control over the ecommerce store, and drastically improve workflow. 

We recommend:

an image that introduces Storyblok as a tool for upgrading your work life with ecommerce stores

A good example of this is the CMS Storyblok. It can help make the marketers job easier in the following ways:

  • Content Management: Storyblok allows marketing managers to update and manage website content themselves, without relying on technical staff. The real-time visual editing feature enables marketers to design and edit content and then preview the changes instantly as they will look to the end user. Images can be edited directly in the CMS by the person creating the content.

  • Omnichannel Capability: It supports consistent content delivery across various platforms and devices. This allows the marketing manager to create content for web, mobile and instore displays all in one place. This aids brand consistency and allows content to quickly evolve and be reactive. Content can be shared across channels which reduces the overall time needed to create content as opposed to completely separate systems.

  • Content Workflow Management: Collaboration on content is easier as teams can work together on content creation and then submit work to a final approval process, making your content strategy more efficient. Other team members can be added for tasks like translation.

  • Scalability: The CDN will automatically scale with demand so there is no need to worry about provisioning extra IT resources.

3. You will have everything all in one place

Isn’t everything better when you can access it from one place? Cut down on computer tabs and windows, and consolidate your Ecommerce stack into one dashboard. It will make your life easier and you will feel superiorly organised.

We recommend:

an image that introduces BigCommerce as a tool for upgrading your work life with ecommerce stores

A good example of this is the ecommerce platform BigCommerce. It can help make life easier in the following ways:

  • Unified E-commerce Platform: Offers a single platform for managing e-commerce operations, reducing the need for multiple, disparate systems.

  • Integrated Payment Solutions: Supports various payment gateways and methods, streamlining the payment process and reducing the need for separate payment systems.

  • Built-in SEO Features: Provides SEO tools and analytics within the platform, eliminating the need for external SEO tools.

  • Inventory Management: Offers robust inventory management capabilities, allowing businesses to track and manage stock levels across various channels from one place.

  • Multi-channel Selling: Facilitates selling across different platforms (like Amazon, eBay, Facebook) from a single dashboard, reducing the need for separate channel management tools.

  • Analytics and Reporting: Features comprehensive analytics and reporting tools, providing insights into sales, customer behaviour, and more, without needing additional analytics software.

  • App Integrations and APIs: Extensive app marketplace and API support, enabling easy integration with existing business tools and systems.

  • Scalability and Flexibility: Designed to scale with business growth, accommodating increasing demands without the need for additional software.

  • Security and Compliance: Offers built-in security features and compliance with industry standards, reducing the need for separate security solutions.

  • Multi Storefront: Operate different storefronts in multiple languages and territories all from a single backend control panel

  • B2B built in: Combine your B2C and B2B operations in one platform, simplifying back office processes whilst maintaining a customised experience.

Image of someone making a chess move

Wondering how to evaluate your existing tech stack? 

We’ve got a blog for that!

I want to replatform, what do I do next?

Great! The next steps to replatforming would be to migrate your ecommerce techstack. We break this down in this blog over here.

Need some free friendly advice on replatforming?

Fed up of reading blogs, and just want a real human to help? We get that! Drop us a message - we’d be happy to arrange a free 1-hour video chat with you.

Image of Matt on a free 1-hour chat call

Upgrade your work life

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