Mel

Mel

She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”

A documentary-style brand video to communicate George Barnsdale's dedication to sustainability, innovative R&D, and responsible partnerships. Featuring talking head interviews to capture the authentic voices of the company, and stunning drone footage to highlight the beauty of the local area, the video tells George Barnsdale's story of a small family business making big changes in their industry.

This brand video communicates the passion and dedication of CCDC's team, whose work in crystallographic data has contributed to important scientific breakthroughs such as the development of new medicines. We used the unique architecture of their building and filmed multiple speakers reading a script to create this textured short film.

An exciting project to create a brand for this new restaurant and bar in Notting Hill, capturing the essence of a destination venue, which combines retro themes with the chic and metropolitan vibes of this iconic area in London. With sleek typography and a muted palette, we created a canvas upon which eclectic layers of cultural aesthetics can be built.

Select were already a customer with us when they asked us to help grow their brand so that it was more fitting to the business they wanted to become. Building on the foundations already in place, we developed their brand into a fun, quirky and memorable identity that helps them stand out from competitors in their field.

NACCC always put the welfare of the children at the forefront of their work. We created lovable and relatable animal characters in a storybook format to help communicate the role of contact centres to children whose parents are separating.

Avila Herbals focus on producing therapeutic products to help those struggling with chronic pain, stress, and anxiety. The therapeutic CBD market is saturated with nondescript branding and ubiquitous hemp leaves. We wanted to do something different, something that would set them apart from traditional stereotypes of hemp product users and challenge the market status quo.

NACCC always put the welfare and happiness of the children they help at the forefront of their work, but they felt that their brand wasn’t communicating this well. We needed to help them find a better way to communicate with their key audience.

Business is a male-dominated industry. Oco seeks to change that by supporting women in finding a beneficial work/life balance. We wanted to position Oco as a foundation that doesn’t seek to ‘empower women’ but that celebrates and unleashes the power women already have.

Innoval felt that their brand was dated and unprofessional, and didn’t align with the innovative services they provide. We wanted to create a brand that amplifies that they are the expert consultants in their field.

Whitebarrel realised they were taking on too many things at once, and needed to streamline the menu and business and focus more on doing ‘one thing well’. So we created a brand that had more focus, but could also crossover to their main business, Avila, using a link of agriculture.

Concept Smoke Screen are one of the world’s leading developers of security fog technology, providing peace of mind to businesses all around the globe. We've worked with them since the early 2000s, but wanted to review their branding to give it a refresh to showcase how they have evolved as a company over the years.

Spirit Health believes that education is the best way to empower people to take control of their health and more easily manage their conditions. They needed a brand for their new course, EMPOWER which focuses on teaching patients about living with diabetes. The brand needed to be engaging for a diverse audience, reassuring and informative.

NACCC (the National Association of Child Contact Centres) is a charity that works hard to provide a national network of contact centres for families going through divorce and separation. They asked us to create some animated characters to help children understand the process. The characters are designed to be entertaining, informative and comforting.

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