Mel
She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”
Articles by Mel
Projects by Mel
Animation - NHS
The NHS is a Government-funded medical and health care service that everyone living in the UK can access cost-free. We were asked by the North East Yorkshire Primary Care Transformation team to create an animation that will explain the role of Social Prescribers within the NHS to the general public. The animation had to be accessible, inclusive and informative.
Web Design - Rohan
National outdoor clothing retailer Rohan needed their website migrating to the BigCommerce platform so that they could have more control over their content. With a tight deadline in place to ensure launch before an important sale event, our front end developers worked with their technical team to deliver a fresh new website with an easy-to-manage CMS and additional functionality.
Branding - Little Leap
Little Leap are just starting out and finding their feet (pun intended!). After changing their company name to be more customer friendly, they also needed a new brand identity that appealed to both children and their busy, eco-conscious parents.
Branding - Innoval
Innoval felt that their brand was dated and unprofessional, and didn’t align with the innovative services they provide. We wanted to create a brand that amplifies that they are the expert consultants in their field.
Video production - George Barnsdale
A documentary-style brand video to communicate George Barnsdale's dedication to sustainability, innovative R&D, and responsible partnerships. Featuring talking head interviews to capture the authentic voices of the company, and stunning drone footage to highlight the beauty of the local area, the video tells George Barnsdale's story of a small family business making big changes in their industry.
Video production - CCDC
This brand video communicates the passion and dedication of CCDC's team, whose work in crystallographic data has contributed to important scientific breakthroughs such as the development of new medicines. We used the unique architecture of their building and filmed multiple speakers reading a script to create this textured short film.
Branding - Caia
An exciting project to create a brand for this new restaurant and bar in Notting Hill, capturing the essence of a destination venue, which combines retro themes with the chic and metropolitan vibes of this iconic area in London. With sleek typography and a muted palette, we created a canvas upon which eclectic layers of cultural aesthetics can be built.
Branding - Select Living Group
Select were already a customer with us when they asked us to help grow their brand so that it was more fitting to the business they wanted to become. Building on the foundations already in place, we developed their brand into a fun, quirky and memorable identity that helps them stand out from competitors in their field.
Graphic design - NACCC
NACCC always put the welfare of the children at the forefront of their work. We created lovable and relatable animal characters in a storybook format to help communicate the role of contact centres to children whose parents are separating.
Branding - NACCC
NACCC always put the welfare and happiness of the children they help at the forefront of their work, but they felt that their brand wasn’t communicating this well. We needed to help them find a better way to communicate with their key audience.
Branding - Oco Foundation
Business is a male-dominated industry. Oco seeks to change that by supporting women in finding a beneficial work/life balance. We wanted to position Oco as a foundation that doesn’t seek to ‘empower women’ but that celebrates and unleashes the power women already have.
Branding - Smoke Screen
Concept Smoke Screen are one of the world’s leading developers of security fog technology, providing peace of mind to businesses all around the globe. We've worked with them since the early 2000s, but wanted to review their branding to give it a refresh to showcase how they have evolved as a company over the years.
Branding - Spirit Health - EMPOWER
Spirit Health believes that education is the best way to empower people to take control of their health and more easily manage their conditions. They needed a brand for their new course, EMPOWER which focuses on teaching patients about living with diabetes. The brand needed to be engaging for a diverse audience, reassuring and informative.
Animation - NACCC
NACCC (the National Association of Child Contact Centres) is a charity that works hard to provide a national network of contact centres for families going through divorce and separation. They asked us to create some animated characters to help children understand the process. The characters are designed to be entertaining, informative and comforting.
Graphic design - Select Living Group
Select Living Group first came to us looking for a graphic design agency to help them create bespoke installation manuals for their landscaping products. After successfully launching their guides, we went on to build an ongoing partnership to provide branding, graphic design, web development and online marketing services.
Branding - Whitebarrel
Whitebarrel realised they were taking on too many things at once, and needed to streamline the menu and business and focus more on doing ‘one thing well’. So we created a brand that had more focus, but could also crossover to their main business, Avila, using a link of agriculture.
Branding - Avila Herbals
Avila Herbals focus on producing therapeutic products to help those struggling with chronic pain, stress, and anxiety. The therapeutic CBD market is saturated with nondescript branding and ubiquitous hemp leaves. We wanted to do something different, something that would set them apart from traditional stereotypes of hemp product users and challenge the market status quo.
Web Design - Select Living Group
Select Living Group needed to upgrade their ecommerce store to allow for additional B2B functionality. Using Shopify, we implemented a member's area and trade membership system that would give certain users access to a site-wide discount, thus allowing registered trade users to purchase online without forgoing their trade discount (previously only available for orders placed via phone or email).
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