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Chris
He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.
Articles by Chris
Projects by Chris
Animation - NHS
The NHS is a Government-funded medical and health care service that everyone living in the UK can access cost-free. We were asked by the North East Yorkshire Primary Care Transformation team to create an animation that will explain the role of Social Prescribers within the NHS to the general public. The animation had to be accessible, inclusive and informative.
Branding - Little Leap
Little Leap are just starting out and finding their feet (pun intended!). After changing their company name to be more customer friendly, they also needed a new brand identity that appealed to both children and their busy, eco-conscious parents.
Branding - Innoval
Innoval felt that their brand was dated and unprofessional, and didn’t align with the innovative services they provide. We wanted to create a brand that amplifies that they are the expert consultants in their field.
Video production - George Barnsdale
A documentary-style brand video to communicate George Barnsdale's dedication to sustainability, innovative R&D, and responsible partnerships. Featuring talking head interviews to capture the authentic voices of the company, and stunning drone footage to highlight the beauty of the local area, the video tells George Barnsdale's story of a small family business making big changes in their industry.
Video production - CCDC
This brand video communicates the passion and dedication of CCDC's team, whose work in crystallographic data has contributed to important scientific breakthroughs such as the development of new medicines. We used the unique architecture of their building and filmed multiple speakers reading a script to create this textured short film.
Branding - Caia
An exciting project to create a brand for this new restaurant and bar in Notting Hill, capturing the essence of a destination venue, which combines retro themes with the chic and metropolitan vibes of this iconic area in London. With sleek typography and a muted palette, we created a canvas upon which eclectic layers of cultural aesthetics can be built.
Graphic design - NACCC
NACCC always put the welfare of the children at the forefront of their work. We created lovable and relatable animal characters in a storybook format to help communicate the role of contact centres to children whose parents are separating.
Branding - NACCC
NACCC always put the welfare and happiness of the children they help at the forefront of their work, but they felt that their brand wasn’t communicating this well. We needed to help them find a better way to communicate with their key audience.
Branding - Smoke Screen
Concept Smoke Screen are one of the world’s leading developers of security fog technology, providing peace of mind to businesses all around the globe. We've worked with them since the early 2000s, but wanted to review their branding to give it a refresh to showcase how they have evolved as a company over the years.
Branding - Spirit Health - EMPOWER
Spirit Health believes that education is the best way to empower people to take control of their health and more easily manage their conditions. They needed a brand for their new course, EMPOWER which focuses on teaching patients about living with diabetes. The brand needed to be engaging for a diverse audience, reassuring and informative.
Photography - Innoval
Innoval was undergoing a big rebrand and website development project. They needed some unique photography content to replace stock imagery on their website and social channels. We wanted to take headshots that captured all the different personalities within the company, to make Innoval more relatable for future customers.
Animation - Luxfer Gas Cylinders
Luxfer is a leading producer of highly engineered advanced materials that help to protect lives, keep the environment cleaner, and make industry more efficient. We were tasked with creating a 3D animation that would explain how bus hydrogen systems work.
Branding - Whitebarrel
Whitebarrel realised they were taking on too many things at once, and needed to streamline the menu and business and focus more on doing ‘one thing well’. So we created a brand that had more focus, but could also crossover to their main business, Avila, using a link of agriculture.
Graphic design - Whitebarrel
Whitebarrel needed their wine labels to be updated in-line with their new brand to help reveal their new look to customers.
Branding - Avila Herbals
Avila Herbals focus on producing therapeutic products to help those struggling with chronic pain, stress, and anxiety. The therapeutic CBD market is saturated with nondescript branding and ubiquitous hemp leaves. We wanted to do something different, something that would set them apart from traditional stereotypes of hemp product users and challenge the market status quo.
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