Branding and marketing for a new direction in chiropractic.

SOTO Europe are one of the leading providers of post-graduate training for chiropractors. They contacted us in early 2010 to discuss an overhaul of their image, brand and website, and we were only too happy to oblige. After a lot of time spent finding out precisely what image they wanted to portray we embarked on the branding, and the result was a modern, stylish corporate image that will help SOTO establish themselves in the minds of peope within the medical field and beyond. As with all of our branding projects, we provided a full logo pack and set of printed brand guidelines to make sure that SOTO represent themselves correctly in the future, whatever happens.

We then made a start on the website, and as well as some really informative content and brand-appropriate images, we incorporated a dynamic map that would allow any potential client looking for SOT treatment to find their nearest practitioner. We also built in custom functionality to allow tutors and SOTO board members to login and record attendance at training sessions, and then allow attendees to login and download an attendance certificate.

See what you think of the website here:

www.sotoeurope.org