Walkabout Foundation charity

One of the first things we look at when it comes to clients is branding. With the proliferation of automatic online logo generators and 'design-your-logo-for-a-tenner' style companies about nowadays it's more important than ever to spend time getting your branding just right. Even more so when you are looking to attract stellar line-ups of A-list patrons.

The concept behind the original Walkabout logo was sound, the realisation however was a little off the mark. We took these conceptual building blocks and created the Walkabout brand that more accurately reflected the company culture and mission.

With the new branding in place, the next step was to create a new online presence.

To help enhance their profile and encourage donations we created a new (and ambitious) interactive showcase site for them. The site is built on a Magento base and includes an events and blog management system as well as CRM and donation handling.

walkabout

In addition, we implemented a neat little custom wheelchair builder on the front end to give donors a real-time feel for what their money was going towards. The ‘Adopt a Scientist’ module allows people to contribute directly to specific areas of spinal cord injury research. Fundraisers can also create their own profile to announce, share, track and monitor their individual campaigns.

To date Walkabout Foundation have raised millions of pounds, funded over 90 research projects and provided nearly 8,000 wheelchairs. Head on over and check out the fantastic work they’ve been doing and the difference it has made to so many lives. Please get involved if you can.

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Creative Agency Nottingham

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