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  • Google Adwords - to PPC or not to PPC

    Paid listings as a way to drive traffic - some thoughts from Rusty Monkey. We offer a variety of SEO and SEM services to all of our clients, and we often get asked about the value of Google Adwords and other Pay Per Click (PPC) advertising. In short, Adwords lets you set up an account, specify keywords to target and place a bid on these keywords, and then when people search for them an advert...  View This »