People don't buy what you do. They buy why you do it.- Simon Sinek -
An initial meeting for us to understand the objectives and aims of your online business. We'll chat through your goals, your customers, your products and work through some technical aspects of the brief. This will give us the information we need to carry out the initial market research and ensure we're working toward the correct platform.
Keyword analysis, demographics mapping, PPC opportunity research. In simplistic terms we determine who you should be targeting and the best means of doing so. We use this data to help build the structure of your site in the best was possible to maximise sales and reach.
We'll work with you to find the sites and functionality that work well within (and outside) your industry. We'll review your branding together and discuss the optimum layout options and style. We can even sketch things out together on our blackboard wall.
We'll present you with a visual representation of the how site will look and work. We'll talk you through the user experience (UX) and explain the design decisions. This can be reviewed together and tweaked before we begin the build. We want you to be 100% happy with the look and feel.
We set up the platform and install themes and plug-ins and begin customisation. We'll also start working on the site structure (inline with the SEO plan), begin any bespoke development and customise the site based on the digital wireframes.
Once we have everything structurally in place and looking beautiful it's time for us to work together populating the site's content and product catalogues. It will also give us a chance to review the site together and provide any feedback on the UX or functionality.
Once we're happy with everything we'll have a final review together and a sense check. This is where we can stress test the user journey and iron out any final design or development issues.
Once we have a thumbs up on the beta the final site will be reviewed against our SEO objectives and we'll work through the pages to make sure that we have at least an A rating (from moz.com) for each targeted page. We'll also work through to make sure that site is optimised for page speed and other SEO considerations.
We pride ourselves on producing the best, cleanest code. So we always aim to make sure that our final sites pass w3c tests. It's also at this point that we test across all of the popular browsers and mobile platforms and perform our standard pre-flight checks.
We can handle all of your domain and hosting requirements. So, once our final checks are complete, we will get your brand new site launched and hosted.
Once your site is live we are here for you. We'll provide 30 days of support free and provide great packages to provide ongoing support. Most of our e-Commerce clients opt for an online marketing retainer for us to help them get the best ROI from their online store.